Media Buying Software from MediaLink Software

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The Comparative Buyer's Advantage

Archive for February 2012

Why Use Media Buying Software?

Media buying software provides numerous advantages over ad buying without. Buying media with Media Link Software™ helps advertising agencies do the following: Maximize marketing dollars with strategic media buying software. Store vital information and enjoy peace of mind utilizing a secure web-based server. Negotiate smarter buys using the latest industry formulas for reach and frequency.…

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MLS Formulas – Finding Reach and Frequency

As professionals in the media industry, we’ve all been taught there is one inherent marketing truth when it comes to Reach and Frequency.  That is, Reach times Frequency equals Gross Rating Points (GRP).  Simple enough, right?  So, if we are given two of those three elements, we can easily find the third.  However, this is…

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