Media Buying Software from MediaLink Software

CALL NOW: (207) 212-5465

The Comparative Buyer's Advantage

Archive for November 2013

Nielsen Holdings acquires Arbitron

At the end of September Nielsen Holdings announced that it had completed its $1.26 billion acquisition of the radio ratings company Arbitron.  Arbitron owned the Portable People Meter, a small electronic device that records all the radio signals that a person comes into contact with during the day.  In a press release on Nielsen Audio’s…

Read More