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The Comparative Buyer's Advantage

Archive for August 2017

Media Buying in the Digital Realm – Challenges Ahead

CPC, CPM, CPV, CPA, etc. Most media buyers know what to look for when it comes to buying digital; however, bidding models have been becoming more and more versatile over the years. About time for a brief update on the digital ad landscape and its bidding models.   Facebook Facebook video ads can now be…

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