Skip to content

Media Buying Software from MediaLink Software

Mac Vs PC, don't feel like you have to go to the dark side

Not only is Media Link Software web based, our software is compatible with both Mac and PC operating systems. The ease of use across both systems allows for the user to be mobile and flexible with their location and computer while putting together proposals and orders. Also, you don’t have to worry about converting to…

Read More

Media Buying Systems: Making Your Decision

At Media Link Software, we understand that selecting a media buying system is a big decision. Media buying software is expensive, and most available media buying systems require long-term contracts. Furthermore, media buying systems have different features, and don’t all support the same types of media. Worst of all, the companies that create media buying…

Read More

Advertising definitions and Media Link Software updates

Defining Online Ad Terms Online advertising terms can be confusing to customers.  Here’s a brief review of a few of the terms associated with buying ads online.  CPM stands for cost per 1,000 impressions and the M is for the Latin mille for thousand. CPM means you’ll pay a rate based on thousands of people…

Read More

Nielsen Holdings acquires Arbitron

At the end of September Nielsen Holdings announced that it had completed its $1.26 billion acquisition of the radio ratings company Arbitron.  Arbitron owned the Portable People Meter, a small electronic device that records all the radio signals that a person comes into contact with during the day.  In a press release on Nielsen Audio’s…

Read More

Advertising trends of 2013

Here’s a brief look at some advertising trends garnering attention this year. Native advertising Difficult to define, this term seems to most often be a new, fancy way to describe an advertorial.  In the Harvard Business Review article digital marketing expert Mitch Joel says:  “I define native advertising as an ad format that must be…

Read More

Media Buying

Media buying can be an extremely complicated task; especially when you’re doing everything by hand and creating excel spreadsheets to keep track of information.  The chance of human error is significantly high and it’s not as efficient or beneficial as a media buying system.   There are several systems out on the market to ensure…

Read More

Make Goods Made Easy

Make Goods can be stressful things, but Media Link Software™ helps facilitate the process for media buyers.  Creating a Make Good in our software is similar to creating an order, but EASIER.  A few simple clicks is all it takes and your Make Good report is ready to go.  Media Link Software™ allows you to…

Read More

Basic Formulas

As promised last month, here are the formulas for our Broadcast section of MLS. Please note; these formulas are a work in progress and we are more than willing to hear suggestions. Rating – Given by Nielson or Arbitron or Provided by User Share – Given by Nielson or Arbitron or Provided by User Gross…

Read More

Why Use Media Buying Software?

Media buying software provides numerous advantages over ad buying without. Buying media with Media Link Software™ helps advertising agencies do the following: Maximize marketing dollars with strategic media buying software. Store vital information and enjoy peace of mind utilizing a secure web-based server. Negotiate smarter buys using the latest industry formulas for reach and frequency.…

Read More

Outdoor Advertising Measurement: An introduction in impression based metrics

Every billboard in America has a unique ID tag identifying the daily popularity of billboards through road counts from various government transportation departments.Daily Effective Counts (DEC’s) help tailor the government measures for advertising models. For instance, road counts count the number of cars travelling in all directions; however,outdoor advertisements only create impressions on those who…

Read More