Software News
Why did we develop our of software system?
Frustrated with the limitations and deficiencies found in other leading media buying systems, Media Link Software™ founder, Natalie Linville-Mass, decided to tackle the problem head-on with the creation of her own advanced media buying software. Giving small to mid sized agencies alternatives to consider as well as the same tools and resources needed to compete…
Read MoreMac Vs PC, don't feel like you have to go to the dark side
Not only is Media Link Software web based, our software is compatible with both Mac and PC operating systems. The ease of use across both systems allows for the user to be mobile and flexible with their location and computer while putting together proposals and orders. Also, you don’t have to worry about converting to…
Read MoreLearning Our Software
Learning a new software system can be a daunting task, especially if you are learning a media buying software system. The nice thing is that our staff is here to walk you through training webinars and answer any additional questions. Another great thing about Media Link Software; there aren’t major changes between the different mediums.…
Read MoreMedia Link Software is built with a logical process, but what does that mean?
It means there is a workflow. The software itself is very intuitive. So, the steps and processes are clearly defined. Vendors are listed under the Vendors tab within the software. Vendors are the stations, publications, outdoor vendors, etc that you buy media from. In a campaign itself, you work chronologically through the tabs left to…
Read MorePowerful & Flexible!
Media Link Software is an Advertising Placement Software that is both powerful and flexible. Like the best athletes, the Media Link Software media buying system has both power and flexibility. Our unique advertising placement software’s power lies in its ability to facilitate ad buying in every media: television, cable, radio, publication, outdoor, online and even…
Read MoreYou have our support!
Our software systems are backed by our professional support. Selling a software license agreement is just the first step in a relationship with our clients. We are dedicated to making sure our clients understand and are able to use the software in the most effective way possible. Although we find our systems are so easy…
Read MoreOMMS – Outdoor Management Module System
Media Link, Inc. is pleased to introduce a new advertising management solution, OMMS. Outdoor Management Module System, or OMMS, is a cloud-based system giving outdoor advertising vendors a tool to better manage their out-of-home inventory. Similar in functionality to our strategic ad placement system, Media Link Software™, this system is an intuitive and flexible product…
Read MoreUploading Avails
Building a broadcast television buy is a tedious process because of the negotiation and the details involved that have to be a part of this process. However, we’ve just developed another way to speed this process up for the buyer. Media Link Software now has the ability to electronically import avails into our system. Importing…
Read MoreCourtney Boothe takes over as Media Link Software lead
Happy New Year! We have an announcement to make for 2014. Our office has been repositioning some staff members in order to best utilize each’s skills and abilities and to bring the best possible customer service to each of our valued clients. Courtney Boothe will now be the lead point of contact for Media Link…
Read MoreAdvertising definitions and Media Link Software updates
Defining Online Ad Terms Online advertising terms can be confusing to customers. Here’s a brief review of a few of the terms associated with buying ads online. CPM stands for cost per 1,000 impressions and the M is for the Latin mille for thousand. CPM means you’ll pay a rate based on thousands of people…
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