Media Buying Software from MediaLink Software

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The Comparative Buyer's Advantage

Posts Tagged ‘Media Buying Software’

Customer Service Is King

What sets Media Link Software® apart from the competition?  Our customer service!  What really matters most is how accurate is the information and what kind of service and support is provided.  As a media buying agency, we created Media Link Software® with those core principles in mind.  Our software was developed to be competitive in price and…

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Multi-platform Reports

Earlier this year, we talked about how transparency and documentation reduce mistakes and create trust necessary for productive business relationships between agencies and clients, and agencies and vendors. Being able to create (multi-platform) reports becomes essential in this regard, which is why Media Link Software™ allows you to download and print a variety of reports.  …

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Transparency and Documentation

Transparency and documentation in the advertising and communications industry has never been as important as today. Many campaigns start with an organization and its advertising agency defining a budget and media mix. The agency then contacts vendors, negotiates pricing and other terms, and presents proposals to the client. The outcomes of this process are the…

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Importing Affidavits

Being able to verify ordered spots ran correctly is a vital element for media buyers.  About 30-40% of what is ordered runs wrong in this field. Media buys are prone to human error, technical errors and programming changes. Spots may run a few minutes too late and be placed in another program, the negotiated pricing…

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Equal Treatment for Media

There are several media buying software options out there, but what sets Media Link Software™ apart from the rest of the pack? Coming from a print and digital only background, I was used to seeing agencies track broadcast buys as well as radio and digital ads, but not print.   There really didn’t seem to be…

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Total Audience Measurement

Nielsen has been the dominant entity measuring TV ratings for decades. These ratings have determined the rise and fall of programs and they have become a trusted guide for media buyers. Recent years raised the question of whether Nielsen ratings are still able to sufficiently measure the entire audience anymore. People cited the rise of…

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Importing Avails and Invoices

Interning at Media Link Software™ is a great experience. Most of what I am doing during my time here involves equations, numbers, and matching. I have been tasked with assisting in the research of importing affidavits directly into the Media Link Software™, so clients might save an immense amount of time. Manually submitting invoices and affidavits is…

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Why have media buying software?

Media buying is not an easy task. At Media Link Software™ we understand Media buys and the needs of the media buyer. In this competitive market place having the ability to access data and make analyses quickly and efficiently can make a huge difference in the success of a marketing campaign. Developed by an agency…

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Post Buy Analysis – to ensure you receive the ratings you deserve

Media Link Software™ ensures you are not leaving any money on the table, by offering media buyers the ability to engage in our Post-Buy analysis, a feature many clients have been enjoying. This function allows you to generate a report, compare the actual ratings of your buys to the original projections. With this feature, you…

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Media “Shopping”

Media buying is similar to online shopping: you only want to pay for what you have actually ordered. When you shop online, you probably will not pay for items shipped in the wrong size, the wrong color, or delayed items. The same applies to media buying. Why pay for spots that ran in the wrong…

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