Media Buying Software from MediaLink Software

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Posts Tagged ‘Media Link Software®’

Customer Service Is King

What sets Media Link Software® apart from the competition?  Our customer service!  What really matters most is how accurate is the information and what kind of service and support is provided.  As a media buying agency, we created Media Link Software® with those core principles in mind.  Our software was developed to be competitive in price and…

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Multi-platform Reports

Earlier this year, we talked about how transparency and documentation reduce mistakes and create trust necessary for productive business relationships between agencies and clients, and agencies and vendors. Being able to create (multi-platform) reports becomes essential in this regard, which is why Media Link Software™ allows you to download and print a variety of reports.  …

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Media Link Software – An Intern’s Perspective (Gabe)

As quickly as the marketing landscape and consumer preferences are changing, efficient and effective media buying is vital to ensure your message is heard. Keeping advertising campaigns up-to-date, organized and consistent can prove to be a challenge when you are balancing print, radio, TV and social media, especially if you don’t have intuitive media buying…

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Transparency and Documentation

Transparency and documentation in the advertising and communications industry has never been as important as today. Many campaigns start with an organization and its advertising agency defining a budget and media mix. The agency then contacts vendors, negotiates pricing and other terms, and presents proposals to the client. The outcomes of this process are the…

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Importing Affidavits

Being able to verify ordered spots ran correctly is a vital element for media buyers.  About 30-40% of what is ordered runs wrong in this field. Media buys are prone to human error, technical errors and programming changes. Spots may run a few minutes too late and be placed in another program, the negotiated pricing…

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Welcome!

We are pleased to welcome Jennifer Carter to our team! She brings over 20 years of combined marketing, sales, customer service, event planning, and management experience to Media Link Software™.  Jennifer graduated from Bellevue University in Omaha with a Bachelor’s degree in Human Resource Management. Prior to joining  Media Link Software™ , Jennifer had a successful…

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A Year of Updates in Review

We at Media Link Software™ are proud about our commitment to listening to the needs of our clients. This feedback allows us to make Media Link Software™ more customer-friendly and make sure it is up to the highest standards. We believe every little improvement makes a difference, so we wanted to look back at a…

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Media Link Software™ is celebrating its 5th anniversary!

Media Link Software™ was born out of a need – the need for a platform enabling buyers to professionally compare media across the board to develop sophisticated multi-media campaigns. Natalie Linville-Mass, a dedicated advertising professional, took on this challenge after experiencing plenty of frustration with established media buying software systems in the market. “As with…

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Meet our Programmers: Brad Sapp

We at Media Link Software would like to introduce you to the people making the magic happen: our software developers Brad, Mitch, Dylan, and Chris! This month, we will focus on Brad. Brad graduated from Trevecca Nazarene College, worked as a (Creative) Web Developer and Web Engineer, and has more than 6 years of experience…

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New Features

We are proud to announce the new features we’ve added to Media Link Software™ this month. We have added Gross Impressions in as a column for Broadcast avails, as well as in our orders and proposals. The next new feature is a bit of a magic act. You now have the ability to make columns…

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