It’s a question we’ve been asked on more than one occasion, and the answer is “yes” – Media Link Software™ comes equipped with the ability to pull rankers so you can easily define the top media vehicles for your demographic in a given market for TV, Cable and Radio.
Along with Reach and Frequency formulas for every medium, this ranking feature is just one of many valuable tools we have included in our ad-buying platform to assist agencies in making competitive buying decisions when building campaigns. Simply select a desired station, daypart and day/s of the week to populate your filtered list of available programming.
This side-by-side comparison allows media buyers to see how each station stacks up in the selected target market by enabling top-performing stations to be sorted chronologically based on ratings or CPP. These ratings are uploaded automatically into our system for Media Link Software™ users who subscribe to Nielsen or Arbitron or can be obtained from media vendors for those who don’t. As a final step, ensure your ad dollars are being well spent by requesting post buy assessment for promised forecasts – a Media Link Software™ feature we highlighted in this year’s May blog.
Please email us at firstname.lastname@example.org to see a demonstration of how our software works.
You can also submit the form located on our “Contact Us” page http://www.medialinksoftware.com/contact-us/. A Media Link Software™ representative will contact you shortly to schedule your webinar.