Skip to content

Media Buying Software from MediaLink Software

CALL NOW: (207) 212-5465

The Comparative Buyer's Advantage

Having an intuitive understanding of the basic relationship between impressions, reach and frequency is crucial for understanding more refined advertising metrics. Media Planners are always looking to find the right balance of reach and frequency given their budget and situation. For example, a commodity with a low barrier to entry may value frequency more highly,…

Read More