Academy
Media Link Software was founded on the principle that there needs to be a platform that embraces the diverse strategies modern media buyers employ to achieve their stakeholders' goals. Our fundamental belief in the power of analysis is built through Media Link Software — MLS 2.0, especially.
We make education a priority through training and support programs, as well as internships. We also support scientific media-planning studies in higher education.
Media Link Software 2.0 presented us with the opportunity to assemble the resources we've gathered over the years to create a library for buyers who are looking to improve their craft. This library offers everything from basic terminology to unusual tactics — all in one space.
Please reach out to us if you have any questions or comments; we are always happy to chat.
Tips and Tactics
How to Define Your Target Market
Without a properly defined target audience any attempt to effectively spend and evaluate an advertising budget becomes more of a guessing game than a strategy, which is why Media Link Software® is utilized by advertising professionals to get the most bang for the buck. The first questions you should be asking include; Who are my best customers right now? Where…
Print/OOH Toolkit
Making a Print Buy with Media Link Software® and The Publication Module
Print advertising is still an effective platform for media buys and can still stand toe-to-toe with newer forms of advertising. Over the years, print has gone through many changes due to the rise in technology and digital advertising. This has included more personalization, integration with digital media through QR codes and URLs, and a shift to focus on more niche…
ML Software News
It’s Our Anniversary
The New Year is often a time for many to reflect and commit to new goals in their lives and their work. At Media Link Software, the fall is the perfect time to reflect. It’s a time of new beginnings as seasons change, kids go back to school, college students return to our city after a summer of work and…