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Media Buying Software from MediaLink Software

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The Comparative Buyer's Advantage

A known rule of thumb even outside of the media buying profession is that live programming is the best place to advertise. This month we evaluate this thought. Live programming can be sports, reality TV (even pre-recorded programs in some situations) and news. These types of programs tend to outperform other content happening at the…

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Having an intuitive understanding of the basic relationship between impressions, reach and frequency is crucial for understanding more refined advertising metrics. Media Planners are always looking to find the right balance of reach and frequency given their budget and situation. For example, a commodity with a low barrier to entry may value frequency more highly,…

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Media Link Software® analyzes full media plans to maximize the impact of advertising funds. We make a point of maintaining our modules for Print and Out-of-Home/Outdoor, in addition to those for TV/Radio and Digital. One subcategory of advertising which sometimes get overlooked is advertising through local non-profits.  So, this month’s blog will address whether those…

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Our blogs often focus on different methods of analysis.  However, media planning is not just about the analysis and choosing the best packages, it is also about efficient project management! Let us consider what is happening behind the scenes with the vendors. The account manager and primary contact will provide the advertiser with specific instructions…

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Even though the terms retargeting and remarketing are often used interchangeably they have distinct meanings. When employing retargeting as a tactic the advertiser captures individuals who already interacted with an organization either online or offline. More than 2/3 of online purchases are abandoned in the cart and even more people consider a purchase without getting…

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When a planner is designing his/her media mix they are presented with a host of different options. Media Link Software® emphasizes integrating a cross media analysis.  One area we continue to support is the Outdoor/OOH (Out-of-Home) market. While it may be as old as the concept of advertising, outdoor can have a very impactful place…

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