Posts by Media Link
How to Compare Advertising Across Different Types of Media
What is more valuable: 10,000 individuals exposed to an ad three times, 100 clicks on an ad or 5 acquisitions? How do you reflect the value of these different metrics of advertising and compare them with each other? Evaluating Media by CPM (and explain what CPM is) Comparing media proposals by CPM or Cost Per…
Read MoreGross Vs Net
Most agencies offering media buying services are paid on a percentage basis. This means their customer pays the agency for the advertising schedule purchased and then the agency pays the advertising vendor the net cost of that schedule. The amount that the agency keeps is many times referred to as a commission or fee and…
Read MoreHow to Define Your Target Market
Without a properly defined target audience any attempt to effectively spend and evaluate an advertising budget becomes more of a guessing game than a strategy, which is why Media Link Software® is utilized by advertising professionals to get the most bang for the buck. The first questions you should be asking include; Who are my…
Read MoreHow Do You Calculate Rating Points from Impressions?
Occasionally, media buyers are presented with circulation information outside of the format they need for a particular application. Both Gross Impressions (GI’s) and Gross Rating Points (GRP’s) are frequently used to compare different options against each other or to evaluate an entire advertising budget across multiple media types. Media Link Software™ (MLS) does use these…
Read MoreShifting Advertising Landscape Pushes Marketers to New Platforms
As marketers and advertisers, we are always trying to find new ways to satisfy consumer demands with content that is relevant, engaging and delivers our desired message. The dawn of the internet and social media has given us access to consumers in a way completely unheard of only a few decades ago. Digital and social…
Read More3 Reasons to Use CPM When Buying Ad Space
CPM, or cost-per-thousand, is the price you pay for 1,000 impressions on a given platform. M is the Roman numeral for 1,000. CPM is one of the most common ways of buying media digitally, but it can also be used to buy from other channels or compare the cost of a campaign on an equal…
Read MoreBenefits of Software Licenses
We all remember going to a store and buying a CD with a specific management software. We installed it, learned how it works (often using tiny booklets), and used it for a while. Returning to the store to purchase a new version every couple of years was a standard process. Now, software can be downloaded…
Read MoreWhat to Watch Out for in 2019
2018 has been a transformative year for media buyers and marketers, and 2019 will certainly not be different. Even though we cannot predict the future, we did collect a couple of our favorite articles to help you be prepared for what is likely to happen this year: CMO CMO focuses on the analytical side…
Read MoreTransparency Rules
The Media Buying industry has had a couple of rough years and an end is not in sight. It really started in 2016, when the Association of National Advertisers accused large national agencies of practices that are potentially harmful for their clients: “The report highlighted ‘non-transparent’ practices, including agencies’ collection of cash rebates from media…
Read MoreWe Listen
We all know the feeling when your software just doesn’t want to do what you need it to do. The entire issue can probably be solved with a simple fix, but how do you make a corporation realize that? And that’s how Media Link Software® is different! We listen to our users and strive to…
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