Posts by Media Link
3 Reasons to Use CPM When Buying Ad Space
CPM, or cost-per-thousand, is the price you pay for 1,000 impressions on a given platform. M is the Roman numeral for 1,000. CPM is one of the most common ways of buying media digitally, but it can also be used to buy from other channels or compare the cost of a campaign on an equal…
Read MoreBenefits of Software Licenses
We all remember going to a store and buying a CD with a specific management software. We installed it, learned how it works (often using tiny booklets), and used it for a while. Returning to the store to purchase a new version every couple of years was a standard process. Now, software can be downloaded…
Read MoreWhat to Watch Out for in 2019
2018 has been a transformative year for media buyers and marketers, and 2019 will certainly not be different. Even though we cannot predict the future, we did collect a couple of our favorite articles to help you be prepared for what is likely to happen this year: CMO CMO focuses on the analytical side…
Read MoreTransparency Rules
The Media Buying industry has had a couple of rough years and an end is not in sight. It really started in 2016, when the Association of National Advertisers accused large national agencies of practices that are potentially harmful for their clients: “The report highlighted ‘non-transparent’ practices, including agencies’ collection of cash rebates from media…
Read MoreWe Listen
We all know the feeling when your software just doesn’t want to do what you need it to do. The entire issue can probably be solved with a simple fix, but how do you make a corporation realize that? And that’s how Media Link Software® is different! We listen to our users and strive to…
Read MoreNew Feature: Post-Buy Analysis
You invest numerous hours in planning a sophisticated multi-media campaign and even more when it comes to organizing the buys. You see the campaign starting, observe results and celebrate its last day. Now it’s time for the post-buy analysis. Many media buyers are overwhelmed by the amount of data they need to process for this…
Read MoreData Visualization in the Media Buying Industry
Big Data is one of the many buzzwords we encounter. Contrary to some, big data is indeed an area vital to the development of businesses and the economy as a whole. Modern technologies allow us to collect specific information about (potential) clients’ behaviors and daily routines. The result are spreadsheets full of data points and…
Read MoreThere’s a Fresh Face at Media Link Software®!
We first brought Gabriel on as an intern a little over a year ago and he quickly began learning the ropes of Media Link Software® and working in the media planning and buying industry. Starting with just a few basic proposals and formatting avails, Gabriel soon moved onto helping develop campaigns, create broadcast schedules and…
Read MoreAn Intern’s Perspective (Blake)
Working with Media Link Software® (MLS) made everything much easier than I was thinking it would have to be. It became so easy to create anything from TV avails to advertising proposals. A lot of work has gone into getting the Software to work properly and without all that work organizing campaigns would take much…
Read MoreThe Twitter Effect
Organizing paid media campaigns requires time and attention to detail. We segment our target audience, carefully select appropriate platforms and start weaving through our options. The creative concept becomes a final ad or spot and the research and planning of your media outreach results in placed orders. Let’s take a moment to enjoy the campaign…
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