Posts by Media Link
New Feature: Post-Buy Analysis
You invest numerous hours in planning a sophisticated multi-media campaign and even more when it comes to organizing the buys. You see the campaign starting, observe results and celebrate its last day. Now it’s time for the post-buy analysis. Many media buyers are overwhelmed by the amount of data they need to process for this…
Read MoreData Visualization in the Media Buying Industry
Big Data is one of the many buzzwords we encounter. Contrary to some, big data is indeed an area vital to the development of businesses and the economy as a whole. Modern technologies allow us to collect specific information about (potential) clients’ behaviors and daily routines. The result are spreadsheets full of data points and…
Read MoreThere’s a Fresh Face at Media Link Software®!
We first brought Gabriel on as an intern a little over a year ago and he quickly began learning the ropes of Media Link Software® and working in the media planning and buying industry. Starting with just a few basic proposals and formatting avails, Gabriel soon moved onto helping develop campaigns, create broadcast schedules and…
Read MoreAn Intern’s Perspective (Blake)
Working with Media Link Software® (MLS) made everything much easier than I was thinking it would have to be. It became so easy to create anything from TV avails to advertising proposals. A lot of work has gone into getting the Software to work properly and without all that work organizing campaigns would take much…
Read MoreThe Twitter Effect
Organizing paid media campaigns requires time and attention to detail. We segment our target audience, carefully select appropriate platforms and start weaving through our options. The creative concept becomes a final ad or spot and the research and planning of your media outreach results in placed orders. Let’s take a moment to enjoy the campaign…
Read MoreNew Features – May 2018
Over the past couple of months, Media Link Software® has been working tirelessly to bring you brand new, cutting edge software updates to simplify your media buys more than ever! From creating and organizing make goods to live updates of orders, we are proud to have created some real game changers! In the world of…
Read MoreShifting Advertising Landscape Pushes Marketers to New Platforms
As marketers and advertisers, we are always trying to find new ways to satisfy consumer demands with content that is relevant, engaging and delivers our desired message. The dawn of the internet and social media has given us access to consumers in a way completely unheard of only a few decades ago. Digital and social…
Read MoreAgency Discount Rates
Amongst Media Link Software’s® more recent updates was a remodeling of how the system handles agency commission/discount rates. Most media buyers that operate out of agencies are paid based upon the volume of the buys being placed rather than an hour fee. In turn, many vendors selling advertising space provide equivalent discounts to the agency.…
Read MoreSuper Bowl
Even in a down year more than 103 million people watched the Super Bowl on NBC this year to say nothing of international broadcasts or the trouble calculating the impact of watch parties. During the second quarter, announcers Al Michaels and Chris Collinsworth threw to a break that at least in many markets turned out…
Read MoreCustomer Service Is King
What sets Media Link Software® apart from the competition? Our customer service! What really matters most is how accurate is the information and what kind of service and support is provided. As a media buying agency, we created Media Link Software® with those core principles in mind. Our software was developed to be competitive in price and…
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