Posts by Media Link
How Do Advertisers Calculate Reach and Frequency?
Having an intuitive understanding of the basic relationship between impressions, reach and frequency is crucial for understanding more refined advertising metrics. Media Planners are always looking to find the right balance of reach and frequency given their budget and situation. For example, a commodity with a low barrier to entry may value frequency more highly,…
Read MoreAdvertising with Charities and Non-Profits: Worth the Effort!
Media Link Software® analyzes full media plans to maximize the impact of advertising funds. We make a point of maintaining our modules for Print and Out-of-Home/Outdoor, in addition to those for TV/Radio and Digital. One subcategory of advertising which sometimes get overlooked is advertising through local non-profits. So, this month’s blog will address whether those…
Read MoreHow Do You Quantify the Quality of Different Advertising Experiences?
This month, we want to focus on how to evaluate the quality of different impressions.
Read MoreBroadcast Traffic Management
Our blogs often focus on different methods of analysis. However, media planning is not just about the analysis and choosing the best packages, it is also about efficient project management! Let us consider what is happening behind the scenes with the vendors. The account manager and primary contact will provide the advertiser with specific instructions…
Read MoreEvaluating Digital Remarketing and Retargeting
Even though the terms retargeting and remarketing are often used interchangeably they have distinct meanings. When employing retargeting as a tactic the advertiser captures individuals who already interacted with an organization either online or offline. More than 2/3 of online purchases are abandoned in the cart and even more people consider a purchase without getting…
Read MoreWhy Outdoor Advertising Matters
When a planner is designing his/her media mix they are presented with a host of different options. Media Link Software® emphasizes integrating a cross media analysis. One area we continue to support is the Outdoor/OOH (Out-of-Home) market. While it may be as old as the concept of advertising, outdoor can have a very impactful place…
Read MoreHow to Explain Complex Digital Advertising to Novices
Today’s topic is how do you balance a valuable analysis and transparency with simplicity and time management?
Read MoreTerrestrial Radio Advertising in this Digital Age
Recent conversations address the role of terrestrial radio as part of a multi-media campaign. Our own research points to a reduction of radio budgets throughout the last few years, so we would like to highlight some undervalued benefits of advertising through terrestrial radio. Everyone can use terrestrial radio for free. Cars are already equipped with…
Read MoreOnboarding with Media Link Software®
The Media Link Software® (MLS) team excels at customer service, especially when it comes to ensuring a smooth onboarding process. Once you have signed a license agreement, you are assigned a specialist versed in training, technical support and media buying. A separate developer will then create the profile and set up users and settings. This…
Read MoreClient Retention Through Transparency
A primary concern for agencies is to improve their client retention rates. For project based agencies (as opposed to retainer based agencies), 30% to 50% turnover rates are fairly common. A major challenge for agencies is that many clients are not aware of the many hours invested in the campaigns. You still want them to…
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