A primary concern for agencies is to improve their client retention rates. For project based agencies (as opposed to retainer based agencies), 30% to 50% turnover rates are fairly common. A major challenge for agencies is that many clients are not aware of the many hours invested in the campaigns. You still want them to know (1) you are working hard, (2) you are easy to work with and (3) you are creating value for their business. So, what makes for a happy client and what role can Media Link Software® play in this regard?
Media Link Software® emphasizes thorough pre-proposal analysis options across all different forms of media. Through our simplified vendor by vendor proposals, it is easy to compare vendors against one another. You can access this information during client meetings and use provided tools to transparently demonstrate how your analysis leads to superior results compared to competitors.
Media Link Software® further simplifies the media buying process by providing a range of reports, including cross-media reports, for internal and external use. They serve as an excellent tool to help both you and the client understand details, as well as the big picture. Reports include dozens of metrics and perspectives, including, but not limited to, spend per time periods, different values of advertising at certain budget levels and how media types interact with one another to create synergy effects across the entire budget.
Media Link Software® also provides an automatic invoice check and make good tracking system. These tools will save you time when creating complex post-buy analyses to truly show the value your campaign promised to deliver.
These elements create opportunities to build stronger client relationships over time. Always feel free to reach out to us with any questions.