Media Buying Software from MediaLink Software

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The Comparative Buyer's Advantage

Archive for May 2019

How Do You Calculate Rating Points from Impressions?

Occasionally, media buyers are presented with circulation information outside of the format they need for a particular application. Both Gross Impressions (GI’s) and Gross Rating Points (GRP’s) are frequently used to compare different options against each other or to evaluate an entire advertising budget across multiple media types. Media Link Software™ (MLS) does use these…

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