Custom Campaigns and Reports
Every agency works differently and has different needs. This extends to our work within the agency and to the reports we share with our clients. Create custom reports to share what’s needed for each individual client.
Who Could Use This License the Most?
Anyone who works in media buying needs a robust system to create, track, and report their ad buys. Media Link Software® is a customizable media buying system designed for agencies, by an agency. Would your agency...
Read MoreMedia Buying: Everyone Does It Differently
A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV.” Different Ways...
Read MoreWhat’s New in OTT and Streaming?
It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers...
Read MoreTake Back Your Time with MLS Formulas
“Time Is Money.” We’ve all heard this phrase written by Benjamin Franklin when he first coined the aphorism in his essay “Advice to a Young Tradesman.” It’s a truth that still rings true today, and one...
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Evaluating OTT
OTT advertising is now penetrating local markets to a substantial degree. So, what is OTT and how do you evaluate its virtues in comparison to other forms of media? Over the Top (OTT) Television is long...
Read MoreHow Do You Calculate Rating Points from Impressions?
Occasionally, media buyers are presented with circulation information outside of the format they need for a particular application. Both Gross Impressions (GI’s) and Gross Rating Points (GRP’s) are frequently used to compare different options against each...
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