Media Planning and Buying Tips
Staying on the cutting edge of marketing trends to keep your agency and in-house buying team engaged and gives you a competitive advantage. Learn how Media Link Software® can help you stay on top of these trends.
Who Could Use This License the Most?
Anyone who works in media buying needs a robust system to create, track, and report their ad buys. Media Link Software® is a customizable media buying system designed for agencies, by an agency. Would your agency...
Read MoreMedia Buying: Everyone Does It Differently
A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV.” Different Ways...
Read MoreWhat’s New in OTT and Streaming?
It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers...
Read MoreTake Back Your Time with MLS Formulas
“Time Is Money.” We’ve all heard this phrase written by Benjamin Franklin when he first coined the aphorism in his essay “Advice to a Young Tradesman.” It’s a truth that still rings true today, and one...
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Diversity of Media Buying
Since Media Link Software® entered the market in 2011, we have encountered a wide variety of different ways people plan their media buys. So, in this blog, we would like to outline some of the basics...
Read MoreHow to Compare Advertising Across Different Types of Media
What is more valuable: 10,000 individuals exposed to an ad three times, 100 clicks on an ad or 5 acquisitions? How do you reflect the value of these different metrics of advertising and compare them with...
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