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Media Buying Software from MediaLink Software

Media Link Software Academy

Promoting the Science of Advertising

Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.

Welcome Grace!!

By Adrian Wille | Jun 11, 2021 |

The Media Link Software® Team is thrilled to announce we have officially found our Marketing Coordinator!  Grace Bradley-Leon, welcome to our team!  Grace is originally from Naperville, Illinois, and moved to the Quad Cities to start her first year at Augie and hasn’t left Rock Island, IL since. She is a recent Augustana College graduate…

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Software Licenses – and why they truly matter

By mlsadmin | Jan 23, 2020 |

There are many benefits to purchasing software licenses over physical software products. Here are our top 4 reasons why we at Media Link Software® are taking advantage of this customer-centric approach to providing services: 1. Reliability Licensed software come with automated updates and patches. There is no need to constantly check for new versions and…

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Embracing the Political Window

By mlsadmin | Dec 20, 2019 |

With our home office located in the Quad Cities, Media Link Software® is part of an Illinois/Iowa bi-state market. So, we have political windows more often throughout the year and our political advertising seems to be twice as much as in other parts of the Country. So, needless to say its impact on available ad…

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Evaluating OTT

By mlsadmin | Nov 21, 2019 |

OTT advertising is now penetrating local markets to a substantial degree. So, what is OTT and how do you evaluate its virtues in comparison to other forms of media? Over the Top (OTT) Television is long form video content distributed through the internet and bypassing cable, satellite or broadcast transmission. It is distinct from both…

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Diversity of Media Buying

By mlsadmin | Oct 29, 2019 |

Since Media Link Software® entered the market in 2011, we have encountered a wide variety of different ways people plan their media buys.  So, in this blog, we would like to outline some of the basics about the different media buying philosophies. Programmatic Media Buying Programmatic advertising uses an element of automation to decide where…

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How to Compare Advertising Across Different Types of Media

By mlsadmin | Oct 1, 2019 |

What is more valuable: 10,000 individuals exposed to an ad three times, 100 clicks on an ad or 5 acquisitions? How do you reflect the value of these different metrics of advertising and compare them with each other? Evaluating Media by CPM (and explain what CPM is) Comparing media proposals by CPM or Cost Per…

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Gross Vs Net

By mlsadmin | Sep 20, 2019 |

Most agencies offering media buying services are paid on a percentage basis.  This means their customer pays the agency for the advertising schedule purchased and then the agency pays the advertising vendor the net cost of that schedule.  The amount that the agency keeps is many times referred to as a commission or fee and…

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How to Define Your Target Market

By mlsadmin | Jun 12, 2019 |

Without a properly defined target audience any attempt to effectively spend and evaluate an advertising budget becomes more of a guessing game than a strategy, which is why Media Link Software® is utilized by advertising professionals to get the most bang for the buck. The first questions you should be asking include; Who are my…

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How Do You Calculate Rating Points from Impressions?

By mlsadmin | May 6, 2019 |

Occasionally, media buyers are presented with circulation information outside of the format they need for a particular application. Both Gross Impressions (GI’s) and Gross Rating Points (GRP’s) are frequently used to compare different options against each other or to evaluate an entire advertising budget across multiple media types. Media Link Software™ (MLS) does use these…

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Shifting Advertising Landscape Pushes Marketers to New Platforms

By mlsadmin | Apr 29, 2019 |

As marketers and advertisers, we are always trying to find new ways to satisfy consumer demands with content that is relevant, engaging and delivers our desired message. The dawn of the internet and social media has given us access to consumers in a way completely unheard of only a few decades ago. Digital and social…

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