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Media Buying Software from MediaLink Software

Media Link Software Academy

Promoting the Science of Advertising

Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.

Media Link Software Welcomes Maggie!

By Megan Cox | Apr 2, 2025 | Comments Off on Media Link Software Welcomes Maggie!

Today, we are thrilled to introduce Maggie Stahl, our newest team member! A proud Quad Cities local, Maggie is passionate about both her community and the businesses within it. She earned Ambrose University, which paved the way for her deep dive into the world of marketing and graphic design. Maggie’s creative talents and leadership skills…

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Media Buying: Everyone Does It Differently

By Adrian Wille | Mar 25, 2025 | Comments Off on Media Buying: Everyone Does It Differently

A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV.” Different Ways Media Buyers Work That definition sounds simple enough, and yet within the simplicity of this definition is an array…

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Publications Made Easy

By Adrian Wille | Feb 26, 2025 | Comments Off on Publications Made Easy

The Publication Module makes print advertising buys a breeze. With so much focus on digital advertising, print is sometimes overlooked, but advertising professionals know just how important print continues to be for most brands.  How has print advertising changed? The rise of digital advertising has given agencies and brands more options, and it’s changed the…

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Media Changes We Anticipate in 2025

By Adrian Wille | Jan 29, 2025 | Comments Off on Media Changes We Anticipate in 2025
The skyline of the city of Davenport, Iowa at sunset, with the Media Link Software logo and the word 2025 in block letters.

The new year brings new challenges, and one of those challenges for the advertising and media buying business is anticipating changes to how we do our jobs, both in the day to day, and in long-term planning. We can never truly predict what the future will bring. Those of us of a certain age wouldn’t…

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What are Specialty Buys in Media Link Software®?

By Adrian Wille | Dec 30, 2024 | Comments Off on What are Specialty Buys in Media Link Software®?

Another key feature which sets Media Link Software® apart from other media planning and buying platforms is the Specialty module. This module is unique, because it’s not tied to metrics such as demographics. Yet, it’s a module to tie in how an agency works. Agencies and media buyers utilize all forms of advertising, specialty items…

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Our Customer Suggestions Can Become Features

By Adrian Wille | Nov 19, 2024 | Comments Off on Our Customer Suggestions Can Become Features

One of the joys of the developing software we’ve created for media planners and buyers is our intrinsic understanding of the day-to-day mechanics of how agencies run. Media Link Software® was created out of necessity, when our Founder and President, Natalie Linville-Mass, needed a software she could use for all aspects of her agency’s campaigns.…

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Top Media Buying Trends For 2025

By Megan Cox | Oct 23, 2024 | Comments Off on Top Media Buying Trends For 2025

As we enter our last quarter of 2024, we have seen the media buying landscape experience technological advancements and changes in consumer behaviors this year alone. To maximize campaign efforts in 2025, here’s what businesses should do to adapt to this year’s effective advertising trends: 1. Programmatic Advertising Programmatic advertising has changed the way brands…

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Creating Custom Markets with Media Link Software®: A Guide for Media Buyers

By Megan Cox | Sep 10, 2024 | Comments Off on Creating Custom Markets with Media Link Software®: A Guide for Media Buyers

Media buying requires campaign precision and adaptability. Our founder, Natalie Linville-Mass, created Media Link Software® from a real need for a flexible solution. With her experience running an advertising agency, she understands a one-size-fits-all approach doesn’t cut it in the constantly evolving landscape of media buying. This is why we created our custom markets feature!…

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Reflecting Back on Media Link Software®

By Megan Cox | Aug 1, 2024 | Comments Off on Reflecting Back on Media Link Software®

As we are approaching our 13-year anniversary, reflect back on the years at Media Link Software® with us. In 2011, Natalie Linville-Mass founded Media Link Software® out of necessity while running her advertising agency. After struggling with the limitations of existing media buying software, she teamed up with developers like Arthur Breur from FireSpike LLC…

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Welcome, Grey!

By Megan Cox | Jul 9, 2024 | Comments Off on Welcome, Grey!

Media Link Software is thrilled to announce our newest Marketing Specialist, Grey Allison. Welcome to the team, Grey! Grey is an internationally published artist and writer with a B.F.A. in Sequential Art from the Savannah College of Art and Design. This unique major provided her with skills spanning creative writing, comic art, storyboarding, branding, and…

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