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Media Buying Software from MediaLink Software

Media Link Software Academy

Promoting the Science of Advertising

Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.

Annual Budgets in Media Link Software®

By Adrian Wille | Jan 26, 2023 |

The advertising business may be a lot more creative than many businesses, but at the end of the day it’s still a business. Most of us didn’t get into advertising and marketing because of a love for numbers. If arithmetic was our first love, we’d have gone into accounting. But budgets are important to every…

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Flexibility in Outdoor Advertising Scheduling with Media Link Software

By Adrian Wille | Jan 18, 2023 | Comments Off on Flexibility in Outdoor Advertising Scheduling with Media Link Software

Flexibility isn’t just important in yoga and gymnastics, flexibility is important in our businesses, and a key to the success of Media Link Software. No two agencies are exactly alike, and Media Link Software builds in flexibility to give users control over how they use the software to best fit their own needs. This flexibility…

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Introducing Freddy Hernandez

By Adrian Wille | Dec 1, 2022 | Comments Off on Introducing Freddy Hernandez

Media Link Software is happy to welcome Marketing Coordinator Freddy Hernandez to the company. Freddy graduated from Western Illinois University with a bachelor’s degree in Business Marketing. Freddy has an entrepreneurial spirit that fits in well with the team. He’s been working with Alien Boi Boxing to help them with their social media and promotions.…

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The Importance of Using the Right Tools for the Job

By Adrian Wille | Oct 18, 2022 | Comments Off on The Importance of Using the Right Tools for the Job

Working in advertising doesn’t have a lot of similarities to being a carpenter, but they are both jobs that require creativity, flexibility, often have strict guidelines from a client for a project, and both make use of specialized tools.  Of course, expertise in the job is what counts the most. A great carpenter could build…

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It’s Our Anniversary

By Adrian Wille | Sep 22, 2022 | Comments Off on It’s Our Anniversary

The New Year is often a time for many to reflect and commit to new goals in their lives and their work. At Media Link Software, the fall is the perfect time to reflect. It’s a time of new beginnings as seasons change, kids go back to school, college students return to our city after…

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What’s New in OTT and Streaming?

By Adrian Wille | Aug 29, 2022 | Comments Off on What’s New in OTT and Streaming?

It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers such as Hulu, HBO Max, and Disney+ have come to market, Netflix has been losing subscribers. So, they’re looking…

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Take Back Your Time with MLS Formulas

By Adrian Wille | Jul 28, 2022 | Comments Off on Take Back Your Time with MLS Formulas

“Time Is Money.” We’ve all heard this phrase written by Benjamin Franklin when he first coined the aphorism in his essay “Advice to a Young Tradesman.” It’s a truth that still rings true today, and one we often forget. Many of us try to do too many things. Sure, if you have a mechanical aptitude,…

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What is the Benefit of Creating Markets in Media Link Software?

By Adrian Wille | Jun 29, 2022 | Comments Off on What is the Benefit of Creating Markets in Media Link Software?

There are a lot of components to doing an advertising buy, which is why we need media buying software in the first place. One of those components is market research. Media professionals can benefit from using market research that’s been done by others, and that can certainly save time and energy. However, for many professionals,…

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By Adrian Wille | May 5, 2022 | Comments Off on

Crafting Effective Data Visualizations in Presentations When digging through data takes up so much of your time, it’s easy for data visualization to be an afterthought. But it plays a significant role in establishing trust, proving your value, and keeping your clients happy. Thankfully, all tables within Media Link Software® (MLS) can be exported into…

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What is Cross Media Integration, and How Can it Help You?

By Adrian Wille | Mar 30, 2022 | Comments Off on What is Cross Media Integration, and How Can it Help You?

Media Link Software was designed out of necessity, because company President, Natalie Linville-Mass, could not find the software to do what she needed to run her agency. Whether you are a large advertising firm or a small boutique, cross media integration is a feature to help you run your agency more effectively. Before Natalie founded…

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