Media Link Software Academy
Promoting the Science of Advertising
Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.
Today, we are thrilled to introduce Maggie Stahl, our newest team member! A proud Quad Cities local, Maggie is passionate about both her community and the businesses within it. She earned Ambrose University, which paved the way for her deep dive into the world of marketing and graphic design. Maggie’s creative talents and leadership skills…
Read MoreThe Publication Module makes print advertising buys a breeze. With so much focus on digital advertising, print is sometimes overlooked, but advertising professionals know just how important print continues to be for most brands. How has print advertising changed? The rise of digital advertising has given agencies and brands more options, and it’s changed the…
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The new year brings new challenges, and one of those challenges for the advertising and media buying business is anticipating changes to how we do our jobs, both in the day to day, and in long-term planning. We can never truly predict what the future will bring. Those of us of a certain age wouldn’t…
Read MoreOne of the joys of the developing software we’ve created for media planners and buyers is our intrinsic understanding of the day-to-day mechanics of how agencies run. Media Link Software® was created out of necessity, when our Founder and President, Natalie Linville-Mass, needed a software she could use for all aspects of her agency’s campaigns.…
Read MoreAs we enter our last quarter of 2024, we have seen the media buying landscape experience technological advancements and changes in consumer behaviors this year alone. To maximize campaign efforts in 2025, here’s what businesses should do to adapt to this year’s effective advertising trends: 1. Programmatic Advertising Programmatic advertising has changed the way brands…
Read MoreMedia buying requires campaign precision and adaptability. Our founder, Natalie Linville-Mass, created Media Link Software® from a real need for a flexible solution. With her experience running an advertising agency, she understands a one-size-fits-all approach doesn’t cut it in the constantly evolving landscape of media buying. This is why we created our custom markets feature!…
Read MoreAs we are approaching our 13-year anniversary, reflect back on the years at Media Link Software® with us. In 2011, Natalie Linville-Mass founded Media Link Software® out of necessity while running her advertising agency. After struggling with the limitations of existing media buying software, she teamed up with developers like Arthur Breur from FireSpike LLC…
Read MoreMedia Link Software is thrilled to announce our newest Marketing Specialist, Grey Allison. Welcome to the team, Grey! Grey is an internationally published artist and writer with a B.F.A. in Sequential Art from the Savannah College of Art and Design. This unique major provided her with skills spanning creative writing, comic art, storyboarding, branding, and…
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