Media Link Software Academy
Promoting the Science of Advertising
Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.
It’s been 12 years since Natalie Linville-Mass founded Media Link Software®. We’ve told the MLS story before, and it’s worth telling again. Media Link Software President, Natalie Linville-Mass, never intended to be a software developer. She was a veteran entrepreneur of a different kind. She ran a marketing agency and just wanted a media buying…
Read MoreWe occasionally write about the origin story of Media Link Software®, because the company was born of necessity. Media Link Software President, Natalie Linville-Mass, founded the company because she was running a marketing firm and the software she used couldn’t do what she needed, so she started her own software company. One of those features…
Read MoreMedia Link Software President Natalie Linville-Mass never intended to start a software company. She started Media Link Software because she ran an advertising agency and needed more flexibility in her media buys. The software she needed didn’t exist, so she invented it. It’s no surprise that one of the best features of the TV module…
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Cable advertising is a great option for those looking to reach a specific geo-targeted audience. This media outlet is typically targeted to specific demographic groups based on age, gender, location, and viewing habits. This allows businesses to tailor their advertising messages to the audiences who are more likely to be interested in their products or…
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Print advertising is still an effective platform for media buys and can still stand toe-to-toe with newer forms of advertising. Over the years, print has gone through many changes due to the rise in technology and digital advertising. This has included more personalization, integration with digital media through QR codes and URLs, and a shift…
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The Radio Module is a powerful tool used to reach a large and diverse audience. This medium has a broad listenership across different demographics, including age, gender, and socio-economic status. Radio advertising offers several advantages, such as cost-effectiveness, immediacy, and flexibility in targeting specific genres through different stations, programs, and time slots. It can also…
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The advertising business may be a lot more creative than many businesses, but at the end of the day it’s still a business. Most of us didn’t get into advertising and marketing because of a love for numbers. If arithmetic was our first love, we’d have gone into accounting. But budgets are important to every…
Read MoreFlexibility isn’t just important in yoga and gymnastics, flexibility is important in our businesses, and a key to the success of Media Link Software. No two agencies are exactly alike, and Media Link Software builds in flexibility to give users control over how they use the software to best fit their own needs. This flexibility…
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