Media Link Software Academy
Promoting the Science of Advertising
Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.
In the fast-paced world of media buying, having a reliable tool and extended resources is essential for maximizing successful marketing campaigns. Lisa O., a lead strategist at her agency, shares her experience, validating the support Media Link Software® provides to professionals in the field. Lisa’s testimonial highlights two important qualities of Media Link Software®: their…
Read MoreMedia Link Software is thrilled to announce our newest Marketing Specialist, Lila Siering. Welcome to the team, Lila! Lila is a graduate of Knox College where she majored in creative writing, double minored in studio art and philosophy, and recently received her B.A. in June of 2023. Writing has been Lila’s passion for as long…
Read MoreWe are so happy to announce a new member of our Media Link Software Team! Please join us in welcoming Megan Cox! After moving back to the Quad Cities with a Bachelor’s in Marketing from the University of Iowa, Megan transitioned to a managerial role from Sephora to Enterprise Rent-A-Car, further enriching her professional experience.…
Read MoreIt’s been 12 years since Natalie Linville-Mass founded Media Link Software®. We’ve told the MLS story before, and it’s worth telling again. Media Link Software President, Natalie Linville-Mass, never intended to be a software developer. She was a veteran entrepreneur of a different kind. She ran a marketing agency and just wanted a media buying…
Read MoreWe occasionally write about the origin story of Media Link Software®, because the company was born of necessity. Media Link Software President, Natalie Linville-Mass, founded the company because she was running a marketing firm and the software she used couldn’t do what she needed, so she started her own software company. One of those features…
Read MoreMedia Link Software President Natalie Linville-Mass never intended to start a software company. She started Media Link Software because she ran an advertising agency and needed more flexibility in her media buys. The software she needed didn’t exist, so she invented it. It’s no surprise that one of the best features of the TV module…
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Cable advertising is a great option for those looking to reach a specific geo-targeted audience. This media outlet is typically targeted to specific demographic groups based on age, gender, location, and viewing habits. This allows businesses to tailor their advertising messages to the audiences who are more likely to be interested in their products or…
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