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Media Buying Software from MediaLink Software

Software News

What's changing in Media Link Software?

It’s Our Anniversary

Sep 22, 2022

The New Year is often a time for many to reflect and commit to new goals in their lives and their work. At Media Link Software, the fall is the perfect time to reflect. It’s a time of new beginnings as seasons change, kids go back to school, college students return to our city after…

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Welcome Grace!!

Jun 11, 2021

The Media Link Software® Team is thrilled to announce we have officially found our Marketing Coordinator!  Grace Bradley-Leon, welcome to our team!  Grace is originally from Naperville, Illinois, and moved to the Quad Cities to start her first year at Augie and hasn’t left Rock Island, IL since. She is a recent Augustana College graduate…

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Software Licenses – and why they truly matter

Jan 23, 2020

There are many benefits to purchasing software licenses over physical software products. Here are our top 4 reasons why we at Media Link Software® are taking advantage of this customer-centric approach to providing services: 1. Reliability Licensed software come with automated updates and patches. There is no need to constantly check for new versions and…

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Benefits of Software Licenses

Feb 25, 2019

We all remember going to a store and buying a CD with a specific management software. We installed it, learned how it works (often using tiny booklets), and used it for a while. Returning to the store to purchase a new version every couple of years was a standard process. Now, software can be downloaded…

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We Listen

Nov 21, 2018

We all know the feeling when your software just doesn’t want to do what you need it to do. The entire issue can probably be solved with a simple fix, but how do you make a corporation realize that? And that’s how Media Link Software® is different! We listen to our users and strive to…

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New Feature: Post-Buy Analysis

Oct 22, 2018

You invest numerous hours in planning a sophisticated multi-media campaign and even more when it comes to organizing the buys. You see the campaign starting, observe results and celebrate its last day. Now it’s time for the post-buy analysis. Many media buyers are overwhelmed by the amount of data they need to process for this…

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Data Visualization in the Media Buying Industry

Oct 2, 2018

Big Data is one of the many buzzwords we encounter. Contrary to some, big data is indeed an area vital to the development of businesses and the economy as a whole. Modern technologies allow us to collect specific information about (potential) clients’ behaviors and daily routines. The result are spreadsheets full of data points and…

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There’s a Fresh Face at Media Link Software®!

Aug 20, 2018

We first brought Gabriel on as an intern a little over a year ago and he quickly began learning the ropes of Media Link Software® and working in the media planning and buying industry. Starting with just a few basic proposals and formatting avails, Gabriel soon moved onto helping develop campaigns, create broadcast schedules and…

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An Intern’s Perspective (Blake)

Jul 27, 2018

Working with Media Link Software® (MLS) made everything much easier than I was thinking it would have to be.  It became so easy to create anything from TV avails to advertising proposals.  A lot of work has gone into getting the Software to work properly and without all that work organizing campaigns would take much…

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