FAQ
Media Link Software® can be used for television, cable, theater, radio, outdoor, print, online, and specialty media campaigns involving collateral materials (including t-shirts, pens, etc.).
We offer free, customized webinars, so you can see the power and flexibility of the software firsthand from an agency buyer who uses it on a daily basis. Media Link Software® licenses include training sessions and unlimited customer support.
Yes! Media Link Software® compares station invoices to original orders, live or stored, and containing make-goods. Incorrect spots will be marked, and you can manually insert comments to create customized reports.
Media Link Software® creates proposals, orders, summary reports, cross-media reports, cross-media reports monthly reports, lists of avails, schedules, and post-buy reconciliation reports. Your data also can be exported into Excel for additional customization.
Vendor information can be manually entered or uploaded from an Excel table. Once a vendor isadded, they are accessible whenever you need them, and vendor profiles can be adjusted at any time.
Yes, if you send us the information in an Excel table, the Media Link Software® team can reformat it for easy uploading into your license, at an additional cost of 50 cents per entry. While many agencies prefer to add customers and vendors individually (or on their own), our team will guide you through the process, allowing you to easily update and modify vendor information whenever needed.
Cross-media reports allow you to evaluate and summarize campaign performance across multiple types of media. You can customize reports by including or excluding campaigns with metrics such as reach, frequency, CPM, CPP, gross impressions, number of spots, and cost.
Yes! You can create multiple commission rates in the cost center tab. Commission rates can also be changed in individual campaigns.
Yes. You can run separate reports to show what orders ran throughout a month or year. This can include all media or any specific media option. You can even export individual reports to show what ran in any given month or year for one client or for all of your clients.
Media Link Software® allows you to upload complete station avails rather than having to manually insert selected programs. This allows you to access all the information you need to compare several stations’ complete avails. The avails function also allows you to edit program information and to print customized reports for presentations or for your records.
Yes. Duplicated campaigns will keep your sensitive data such as avails and proposals, but you can easily make changes by adding, deleting, or updating available parameters.
Daypart goals allow you to keep track of your goals by daypart and GRPs. With any campaign, after you upload your campaign metrics, Media Link Software® automatically calculates appropriate parameters, including CPM, CPC, CPV, CPP, GRP, and more. You can edit input and identify the most relevant changes in your campaign performance. This allows you to customize performance reports online and print or email them.
This allows you to target precise audiences with unique demographics. Creating a market lets you use your own market research and data instead of relying on external estimates. This flexibility provides a competitive advantage by allowing you to pinpoint the most effective strategy for any market and put your expertise to use within the software.
All tables can be exported into Excel, including vendor proposals/orders, summary orders reports, cross-media reports, full avails, monthly scheduling reports, and post-buy reconciliation reports.
Yes. We have a separate tab for importing affidavits. You can import invoice PDFs from stations, and the system automatically matches spots to your order. You can then assign explanations for any spots which ran incorrectly as well as produce a report to begin your make-good negotiation process.