The Integrated Buying Process
Complete In-Depth Analysis
Media Link Software® is built on a philosophy that every dollar should be spent as efficiently as possible and every placement meticulously tracked, regardless of your budget size or media type. Our analytical tools allow you to go in depth, to better demonstrate to your stakeholders the value of each campaign.
Side by Side Comparisons
Buyers looking to build budgets with many different media types, compare those options against one another and then evaluate how they all work together will love our integrated buying tools.
Cross Media Reports
Our platforms allow you to bring an entire market’s budget together in order to understand the total reach, frequency, CPM and dollars invested across all media types. This module creates an easy-to-understand report to illustrate the depth of your campaign to your stakeholders.
Utilize All Forms of Media
Media Link Software® gives you the opportunity to create campaigns for all media types, then integrates these different platforms to give you the opportunity to keep your options open and maintain a truly comprehensive analysis.
We Emphasize Flexibility and Transparency
Media Link Software® has been designed with flexibility in mind. As buyers ourselves, we know not every client need is the same. So, we’ve built-in tools to meet the ebb and flow of our field. Above all, Media Link Software® makes it easy to deliver transparent reporting to your clients.
Combined Reach and Frequency
We utilize the metrics you need for each media type, this includes reach, frequency, CPM, Gross Impressions and the individual metrics pertaining to each individual media.
Easy, Thorough and Fast Analysis
An analysis of your individual schedules or your entire campaign has never been easier than it is with the thorough set of tools from Media Link Software®.
Support
Everyone you speak with at Media Link Software® uses the software as a buyer themselves. We are not just easily available for technical support; we are an alternate perspective and can offer insight on how different media planners employ different methods in similar situations.