The Academy
Here you’ll find a collection of blogs, articles, and tips on planning, negotiating and buying media with Media Link Software®. As an agency-owned software company, we are continually learning and evolving as our field evolves and changes, this collection demonstrates the power and flexibility of Media Link Software®.
Television
Ad buying for traditional television has never been easier or more customizable. You choose when and during what shows you want to place your ad buys, and have access to the latest demographic information, so you know you’re getting your buys where they’ll be seen
cable
Cable isn’t going anywhere anytime soon. Take advantage of one of the strongest ad spaces in the most efficient way possible. Learn how Media Link Software® can turn your cable buys into winning campaigns for your clients.
Radio
Radio is still king for many demographics, and a huge part of agency ad buys. Make the most of your radio buys and fine tune your campaigns to capture the demos that matter most to your clients.
Publications
Print advertising is still an effective platform for media buys and can still stand toe-to-toe with newer forms of advertising. We keep up with the changes in print advertising to keep your buys competitive.
Outdoor
Billboards, posters on street corners, ad buys on park benches, and other outdoor ad buys are critical to getting eyes on your ads. Media Link Software® has you covered. You can customize your buys down to precise locations to get eyes on out of home ads during peak drive times to get the most out of your buys.
Online
Digital media is crucial in today’s ad buying landscape. Learn tips for creating custom campaigns across social media and digital platforms here.
Specialty
Agencies often need to buy promotional items for their clients, but have a hard time formatting these types of buys with traditional advertising categories. Media Link Software® can help with organizing a buy for t-shirts used at a trade show or branded toys to use in giveaways. We give you the tools to create and repeat those buys just like any other category.
Marketing Trends
Staying on the cutting edge of marketing trends to keep your agency and in-house buying team engaged and gives you a competitive advantage. Learn how Media Link Software® can help you stay on top of these trends.
Custom Reports
Every agency works differently and has different needs. This extends to our work within the agency and to the reports we share with our clients. Create custom reports to share what’s needed for each individual client.
Media Planning and Buying Tips
Staying on the cutting edge of marketing trends to keep your agency and in-house buying team engaged and gives you a competitive advantage. Learn how Media Link Software® can help you stay on top of these trends.
Software News
Read the latest news on what’s new and coming soon at Media Link Software®.