Media Link Software Academy

Promoting the Science of Advertising

Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.

Post Buy Analysis – to ensure you receive the ratings you deserve

By mlsadmin | Mar 15, 2016 | Comments Off

Media Link Software™ ensures you are not leaving any money on the table, by offering media buyers the ability to engage in our Post-Buy analysis, a feature many clients have been enjoying. This function allows you to generate a report, compare the actual ratings of your buys to the original projections. With this feature, you…

Media “Shopping”

By mlsadmin | Feb 29, 2016 | Comments Off

Media buying is similar to online shopping: you only want to pay for what you have actually ordered. When you shop online, you probably will not pay for items shipped in the wrong size, the wrong color, or delayed items. The same applies to media buying. Why pay for spots that ran in the wrong…

Powerful and Flexible

By mlsadmin | Jan 20, 2016 | Comments Off

Media Link Software™ is a Media Buying Software that is both powerful and flexible. The power of this software lies in its ability to facilitate ad buying in every media: television, cable, radio, publication, outdoor and online. You can even include special promotions and sponsorships in the specialty advertising section. Using unique media buying formulas,…

Mac vs PC

By mlsadmin | Dec 17, 2015 | Comments Off

Not only is Media Link Software™ web based, our software is compatible with both Mac and PC operating systems. The ease of use across both systems allows for the user to be mobile and flexible with their location and computer while putting together proposals and orders. Also, you don’t have to worry about converting to…

Watch Us Work Hard for You

By mlsadmin | Nov 18, 2015 | Comments Off

We have recently added a new feature to Media Link Software™: the Heat Map. The Heat Map is a visual map enabling you to track our work on the software. For instance, we just recently added new options for Radio and TV stations in avails and improved CPP and CPM calculations. Many of these changes…

Broadcast Avails and Proposals

By mlsadmin | Oct 21, 2015 | Comments Off

How long does it take you to upload broadcast avails of just a single TV station into your media buying software? How many TV stations are you considering on average and over how many quarters? Add these hours to the equation and imagine what else you could have done with all of this time, or…

Why Use Media Buying Software?

By mlsadmin | Sep 27, 2015 | Comments Off

Media buying software provides numerous advantages over ad buying without. Buying media with Media Link Software™ helps advertising agencies do the following: Maximize marketing dollars with strategic media buying software. Store vital information and enjoy peace of mind utilizing a secure web-based server. Negotiate smarter buys using the latest industry formulas for reach and frequency.…

Understanding a Software

By mlsadmin | Aug 17, 2015 | Comments Off

By: Zack Wheeler Sometimes it can be scary trying to learn something new. On the first day I started my internship with Media Link, they said they created their own software that they work with every day. I was a little nervous. I am a marketing major, not a computer science major, and sometimes learning…

An Intern’s Perspective

By mlsadmin | Jul 15, 2015 | Comments Off

In the classic movie Good Will Hunting, Will was a kid with a genius level IQ and nothing could get by him. When discussing art on a park bench with his therapist, Michelangelo was brought up. Will would probably know everything about the artist; his artwork, political aspirations, relationship with the Pope, etc. Then his…

Newest Addition to the Team

By mlsadmin | Jun 18, 2015 | Comments Off

We proudly announce our newest addition to our Media Link Software™ team: Marketing Assistant, Adrian Wille. After years of living in Europe, the United States, and the Middle East, Adrian decided to settle here in the Quad Cities in late 2013. He is an MA graduate with an economics, business and marketing background. His strategic…

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