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FAQs
Media Link Software can be used for TV, cable, theater, radio, outdoor, print, online, and specialty media campaigns involving collateral materials (including T-shirts, pens, etc.).
In 2020, Media Link Software remodeled its website. Think of this as an operating system upgrade after 10 years. This change provided us with opportunities to update many aspects of the software, both cosmetically and operationally, including an upgraded and sometimes customizable UI, faster query and report processing, simpler importing, license and affidavits integration onto one site with one login, faster search tools, and a zone for quick calculations.
We offer free, customized webinars. MLS licenses include training sessions and unlimited customer support.
Yes! MLS compares uploaded station invoices to original orders, live or stored, that contains make-goods. Incorrect spots will be marked, and you can manually insert comments to create customized reports.
MLS creates proposals, orders, summary reports, cross-media reports, monthly reports, lists of avails, schedules, and post-buy reconciliation reports. Your data also can be exported into Excel for additional customization.
Vendor information can be manually uploaded, and we can help. Once a vendor is added, they are readily accessible whenever you need them, and you can adjust vendor profiles at any time.
Yes. If you can get that information into an Excel table, the Media Link Software team can reformat it for loading into your license for an additional fee of 50 cents per entry. Many agencies prefer to add customers and vendors one by one. The MLS team will walk you through that process.
Cross-media reports allow you to evaluate and summarize campaign performances across multiple types of media. You can customize reports by including or excluding campaigns with metrics such as reach, frequency, CPM, CPP, gross impressions, number of spots, and cost.
Yes! We can create multiple commission rates in the cost center tab. You can also change the commission rate in individual campaigns, too.
Yes. With MLS, you can run separate reports that show what orders ran throughout a month or year in all media or in any particular media, as well as individual reports to show what ran in any given month or year for one client for all of your clients.
MLS allows you to upload complete station avails rather than having to manually insert selected programs. You are able to access all of the information you need instantaneously to compare several stations’ complete avails. The avails function also allows you to manipulate program information and to print customized reports for presentations or for your records.
Yes, you can duplicate campaigns within seconds. Duplicated campaigns will keep your sensitive data such as avails and proposals, but you can easily make changes by adding, deleting, or updating available parameters.
Daypart goals allow you to keep track of your goals by daypart and GRPs. With any campaign, once you upload your campaign metrics, MLS will automatically calculate other appropriate parameters, including CPM, CPC, CPV, CPP, GRP, and more. Manipulate any input and identify the most relevant changes in campaign performance. Customize performance reports online and print or email them within seconds.
With our system, you can target precise audiences with unique demographics. Creating a market allows you to use your own market research and consequent data instead of relying on external estimates. This flexibility provides a competitive advantage by allowing you to pinpoint the most effective strategy for any market.
All tables can be exported into Excel, including vendor proposals/orders, summary orders reports, cross-media reports, full avails, monthly scheduling reports, and post-buy reconciliation reports.
Yes we do. We have a separate tab for importing affidavits. You can import invoice PDFs from stations, and the system automatically matches spots to your order. You can then assign explanations for any spots that ran incorrectly as well as produce a report to begin your make-good negotiation process.