Digital Media Toolkit
Pushing the Envelope
Media Buying: Everyone Does It Differently
A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV.” Different Ways Media Buyers Work That definition sounds simple enough, and yet within the simplicity of this definition is an array…
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Make the Most of Outdoor Advertising
Summer is here. People are spending less time in front of screens, and more time outdoors. It’s the perfect time for many agencies to ramp up their outdoor advertising schedule, and Media Link Software® can help. The truth is outdoor advertising is an effective method throughout the year, not just in warmer months. The most…
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The Return of Ad-Driven TV
The more things change, the more they stay the same. After a few years of significant growth in advertising-free OTT (Over the Top) streaming services such as Netflix, Paramount+, Max (formerly HBO Max), and Hulu, many streaming services are pushing advertising models again. Just three years ago, Netflix insisted the streaming service would never have…
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Streamline Your Cable Advertising Experience with Media Link Software®
Cable advertising is a great option for those looking to reach a specific geo-targeted audience. This media outlet is typically targeted to specific demographic groups based on age, gender, location, and viewing habits. This allows businesses to tailor their advertising messages to the audiences who are more likely to be interested in their products or…
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But How Do I Make a Radio Buy? An Introduction to The Radio Module with Media Link Software®
The Radio Module is a powerful tool used to reach a large and diverse audience. This medium has a broad listenership across different demographics, including age, gender, and socio-economic status. Radio advertising offers several advantages, such as cost-effectiveness, immediacy, and flexibility in targeting specific genres through different stations, programs, and time slots. It can also…
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What’s New in OTT and Streaming?
It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers such as Hulu, HBO Max, and Disney+ have come to market, Netflix has been losing subscribers. So, they’re looking…
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Take Back Your Time with MLS Formulas
“Time Is Money.” We’ve all heard this phrase written by Benjamin Franklin when he first coined the aphorism in his essay “Advice to a Young Tradesman.” It’s a truth that still rings true today, and one we often forget. Many of us try to do too many things. Sure, if you have a mechanical aptitude,…
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Evaluating OTT
OTT advertising is now penetrating local markets to a substantial degree. So, what is OTT and how do you evaluate its virtues in comparison to other forms of media? Over the Top (OTT) Television is long form video content distributed through the internet and bypassing cable, satellite or broadcast transmission. It is distinct from both…
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How Do You Calculate Rating Points from Impressions?
Occasionally, media buyers are presented with circulation information outside of the format they need for a particular application. Both Gross Impressions (GI’s) and Gross Rating Points (GRP’s) are frequently used to compare different options against each other or to evaluate an entire advertising budget across multiple media types. Media Link Software™ (MLS) does use these…
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