Digital Media Toolkit
Pushing the Envelope
Take Back Your Time with MLS Formulas
“Time Is Money.” We’ve all heard this phrase written by Benjamin Franklin when he first coined the aphorism in his essay “Advice to a Young Tradesman.” It’s a truth that still rings true today, and one we often forget. Many of us try to do too many things. Sure, if you have a mechanical aptitude,…
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Evaluating OTT
OTT advertising is now penetrating local markets to a substantial degree. So, what is OTT and how do you evaluate its virtues in comparison to other forms of media? Over the Top (OTT) Television is long form video content distributed through the internet and bypassing cable, satellite or broadcast transmission. It is distinct from both…
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How Do You Calculate Rating Points from Impressions?
Occasionally, media buyers are presented with circulation information outside of the format they need for a particular application. Both Gross Impressions (GI’s) and Gross Rating Points (GRP’s) are frequently used to compare different options against each other or to evaluate an entire advertising budget across multiple media types. Media Link Software™ (MLS) does use these…
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Shifting Advertising Landscape Pushes Marketers to New Platforms
As marketers and advertisers, we are always trying to find new ways to satisfy consumer demands with content that is relevant, engaging and delivers our desired message. The dawn of the internet and social media has given us access to consumers in a way completely unheard of only a few decades ago. Digital and social…
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The Twitter Effect
Organizing paid media campaigns requires time and attention to detail. We segment our target audience, carefully select appropriate platforms and start weaving through our options. The creative concept becomes a final ad or spot and the research and planning of your media outreach results in placed orders. Let’s take a moment to enjoy the campaign…
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Shifting Advertising Landscape Pushes Marketers to New Platforms
As marketers and advertisers, we are always trying to find new ways to satisfy consumer demands with content that is relevant, engaging and delivers our desired message. The dawn of the internet and social media has given us access to consumers in a way completely unheard of only a few decades ago. Digital and social…
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Multi-platform Reports
Earlier this year, we talked about how transparency and documentation reduce mistakes and create trust necessary for productive business relationships between agencies and clients, and agencies and vendors. Being able to create (multi-platform) reports becomes essential in this regard, which is why Media Link Software™ allows you to download and print a variety of reports. …
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Media Buying in the Digital Realm – Challenges Ahead
CPC, CPM, CPV, CPA, etc. Most media buyers know what to look for when it comes to buying digital; however, bidding models have been becoming more and more versatile over the years. About time for a brief update on the digital ad landscape and its bidding models. Facebook Facebook video ads can now be…
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Industry News: Online Video Ads
We all know online ads are becoming more and more dominant year by year. This especially applies to online video ads! Industry experts expect the viewing of videos on fixed devices (desktop, TV, etc.) to rise by 2% in 2017 (averaging 18.6 minutes per day). Annually, the spend is expected to reach the $15 billion…
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