Digital Media Toolkit
Pushing the Envelope
But How Do I Make a Radio Buy? An Introduction to The Radio Module with Media Link Software®
The Radio Module is a powerful tool used to reach a large and diverse audience. This medium has a broad listenership across different demographics, including age, gender, and socio-economic status. Radio advertising offers several advantages, such as cost-effectiveness, immediacy, and flexibility in targeting specific genres through different stations, programs, and time slots. It can also…
Read MoreTake Back Your Time with MLS Formulas
“Time Is Money.” We’ve all heard this phrase written by Benjamin Franklin when he first coined the aphorism in his essay “Advice to a Young Tradesman.” It’s a truth that still rings true today, and one we often forget. Many of us try to do too many things. Sure, if you have a mechanical aptitude,…
Read MoreEvaluating OTT
OTT advertising is now penetrating local markets to a substantial degree. So, what is OTT and how do you evaluate its virtues in comparison to other forms of media? Over the Top (OTT) Television is long form video content distributed through the internet and bypassing cable, satellite or broadcast transmission. It is distinct from both…
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