Welcome, Grey!
Media Link Software is thrilled to announce our newest Marketing Specialist, Grey Allison. Welcome to the team, Grey! Grey is an internationally published artist and writer with a B.F.A. in Sequential Art from the Savannah College of Art and Design. This unique major provided her with skills spanning creative writing, comic art, storyboarding, branding, and…
Read MoreMake the Most of Outdoor Advertising
Summer is here. People are spending less time in front of screens, and more time outdoors. It’s the perfect time for many agencies to ramp up their outdoor advertising schedule, and Media Link Software® can help. The truth is outdoor advertising is an effective method throughout the year, not just in warmer months. The most…
Read MoreAgency Software Created by an Actual Agency
As agency professionals, we know one of the first questions we often ask clients is “What makes your product or service different than your competitors?” For Media Link Software®, this answer is the very core of our product. Media Link Software is a media buying platform created FOR agency professionals, BY agency professionals. Media Link…
Read MoreStreamline Your Digital Buys with Media Link Software®
We understand media buying demands precision, efficiency, and seamless integration across various platforms. Media Link Software ® is changing the game in the digital landscape, offering a digital module to help media buyers plan, execute, and analyze their digital buys. With these different digital capabilities, our software provides media professionals ease in navigating the complexities…
Read MoreMaximizing Success: A Glowing Testimonial from One of Our Customers
In the fast-paced world of media buying, having a reliable tool and extended resources is essential for maximizing successful marketing campaigns. Lisa O., a lead strategist at her agency, shares her experience, validating the support Media Link Software® provides to professionals in the field. Lisa’s testimonial highlights two important qualities of Media Link Software®: their…
Read MoreWelcome, Lila!
Media Link Software is thrilled to announce our newest Marketing Specialist, Lila Siering. Welcome to the team, Lila! Lila is a graduate of Knox College where she majored in creative writing, double minored in studio art and philosophy, and recently received her B.A. in June of 2023. Writing has been Lila’s passion for as long…
Read MoreWelcome, Megan!
We are so happy to announce a new member of our Media Link Software Team! Please join us in welcoming Megan Cox! After moving back to the Quad Cities with a Bachelor’s in Marketing from the University of Iowa, Megan transitioned to a managerial role from Sephora to Enterprise Rent-A-Car, further enriching her professional experience.…
Read MoreThe Return of Ad-Driven TV
The more things change, the more they stay the same. After a few years of significant growth in advertising-free OTT (Over the Top) streaming services such as Netflix, Paramount+, Max (formerly HBO Max), and Hulu, many streaming services are pushing advertising models again. Just three years ago, Netflix insisted the streaming service would never have…
Read MoreA Look Back On Our Anniversary
It’s been 12 years since Natalie Linville-Mass founded Media Link Software®. We’ve told the MLS story before, and it’s worth telling again. Media Link Software President, Natalie Linville-Mass, never intended to be a software developer. She was a veteran entrepreneur of a different kind. She ran a marketing agency and just wanted a media buying…
Read MoreCustom Markets
We occasionally write about the origin story of Media Link Software®, because the company was born of necessity. Media Link Software President, Natalie Linville-Mass, founded the company because she was running a marketing firm and the software she used couldn’t do what she needed, so she started her own software company. One of those features…
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