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Media Buying Software from MediaLink Software

The Importance of Using the Right Tools for the Job

Working in advertising doesn’t have a lot of similarities to being a carpenter, but they are both jobs that require creativity, flexibility, often have strict guidelines from a client for a project, and both make use of specialized tools.  Of course, expertise in the job is what counts the most. A great carpenter could build…

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It’s Our Anniversary

The New Year is often a time for many to reflect and commit to new goals in their lives and their work. At Media Link Software, the fall is the perfect time to reflect. It’s a time of new beginnings as seasons change, kids go back to school, college students return to our city after…

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What’s New in OTT and Streaming?

It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers such as Hulu, HBO Max, and Disney+ have come to market, Netflix has been losing subscribers. So, they’re looking…

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Take Back Your Time with MLS Formulas

“Time Is Money.” We’ve all heard this phrase written by Benjamin Franklin when he first coined the aphorism in his essay “Advice to a Young Tradesman.” It’s a truth that still rings true today, and one we often forget. Many of us try to do too many things. Sure, if you have a mechanical aptitude,…

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What is the Benefit of Creating Markets in Media Link Software?

There are a lot of components to doing an advertising buy, which is why we need media buying software in the first place. One of those components is market research. Media professionals can benefit from using market research that’s been done by others, and that can certainly save time and energy. However, for many professionals,…

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Crafting Effective Data Visualizations in Presentations When digging through data takes up so much of your time, it’s easy for data visualization to be an afterthought. But it plays a significant role in establishing trust, proving your value, and keeping your clients happy. Thankfully, all tables within Media Link Software® (MLS) can be exported into…

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What is Cross Media Integration, and How Can it Help You?

Media Link Software was designed out of necessity, because company President, Natalie Linville-Mass, could not find the software to do what she needed to run her agency. Whether you are a large advertising firm or a small boutique, cross media integration is a feature to help you run your agency more effectively. Before Natalie founded…

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Technology Keeps Moving, and So Does Media Link Software

A lot has changed since Media Link Software began as a fledgling startup in 2010. Back then, there was a duopoly in the media buying software business. Media Link Software began out of necessity, because neither of the big software companies catered to the boutique agency business. Now, there are several software options available, which…

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Welcome Josh!

The Media Link Software Team is thrilled to announce we have a new Content Specialist! Josh Boelter, welcome to our team! Josh Boelter is a writer, researcher and producer with experience in a variety of industries.  Josh’s career has taken him from marketing communications at a Silicon Valley startup, to writing a weekly newspaper column,…

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Welcome Lauren!!

The Media Link Software Team is thrilled to announce we have a new Marketing Coordinator. Welcome to the team, Lauren! Lauren Alexis Wood is a graduate of the University of Iowa and Southern New Hampshire University. She comes to Media Link with an eclectic background spanning multiple industries. Having worked in healthcare, education and media…

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