Our one constant in media buying is everything changes. Some of the key changes the industry faces are shifting streaming models, media company consolidation and mergers, and the influx of AI. Yet the more things change, the more they stay the same.
Outdoor Still Matters
We’re an automobile-driven nation. Even with more people working at home in the past few years, many have returned to the office or at least work in hybrid models. This means traffic, and eyes on billboards. The old tried and true method of outdoor advertising is still incredibly effective and will be throughout 2026. Even in urban communities where people don’t drive as much, there are still plenty of outdoor ad-buying opportunities for public transit and pedestrian commuters.
Kicking Around Ideas for World Cup Ad Buying
It’s a World Cup year, one of the biggest sporting events in the world, and this year the World Cup will be hosted by Canada, Mexico, and the United States. This means a lot of travel to these countries, and a lot of opportunities for ad-buyers to target their buys to specific demographics. This will affect all manner of ad buying, from targeted streaming buys, to radio, to print, and even out of home advertising. It’s a real opportunity for ad-buyers this year.
Shifts In Technology
Technology continues to change at a rapid pace. Some technology outlets predict AI will be integrated into every ad-buying and marketing model within the year, while others predict an AI bubble burst even larger than any prior tech bubble collapses. The one thing everybody knows for sure is it’s important to keep an eye on what is happening and prepare your business for multiple outcomes.
Media Link Software® Offers the Flexibility for Any Scenario
The good news, when a seismic shift comes, whether it’s predicted or not, our software is flexible enough to tailor your ad buys to the changes in the industry. You’re the expert in your agency. You know best how to handle the changes in 2026. Media Link Software® is ad buying software created by media buyers. If you have questions or ideas about the software, we’re always here to help.