Advantages for Agency Buyers
For agencies managing multiple clients and campaigns, Media Link Software® offers tools designed to simplify complex workflows, improve efficiency, and ensure precise, data-driven media buys. Here’s how our software specifically supports the needs of agency buyers
Cross Media Integration
Many media-buying platforms are laser-focused on one particular type of planning and buying. Media Link Software® believes a full-service agency should be equipped to evaluate and present on television, cable, publications, out of home, radio, digital and more. Our Cross- Media Report combines all these elements for a condensed view including reach, frequency, and CPM metrics.
Flexibility in the Way You Work
Every agency operates in a different manner. One of the joys as a developer is learning about the unique path each agency takes to handle similar tasks in media buying. It’s why we designed Media Link Software® to be customizable and flexible to suit every agency and every style of handling the work.
Saving Time
Media Link Software® was designed by a team of agency planners, buyers and programmers. Our software is crafted to create a tool you can customize for your media planning and buying needs. This kind of customization means the software works the way your agency works, and lets you efficiently complete your work from proposal to payment.
Import Data for Increased Speed
Efficiency is key when managing campaigns for multiple clients. Our software allows you to import available programming and invoices directly, saving you time and ensuring you can focus on more strategic aspects of your media buys.
Buy with Precision
Media Link Software® empowers you to scrutinize the performance of each media option quickly, making data-driven decisions instead of relying on instinct. With multiple clients to serve, time is critical, and our software helps you maximize efficiency while ensuring every media buy is backed by solid metrics.
Maximize Client ROI
Our advanced analysis tools give you a deeper understanding of each campaign's effectiveness, helping you identify the best-fitting options for your clients' goals. Track and compare multiple media buys across different clients with ease, ensuring your clients get the best possible return on their investment.
Competitive Low Pricing
We understand agencies work with multiple clients and need to keep costs manageable. Our competitive pricing is designed to scale with your agency's needs. The longer you stay with us, the better value you receive, without the fear of sudden price increases.
Designed by Buyers, for Buyers
Developed by a Midwestern advertising agency, our software was created to address the unique challenges media buyers face. As media buyers ourselves, we understand the intricacies of handling multiple client accounts and negotiating complex media buys across markets.
Never Miss Valuable Opportunities
Agencies typically manage dozens of clients at once, making it easy to miss discrepancies in orders. Media Link Software® ensures no make-good opportunities slip through the cracks, saving you time and preventing errors that can cost you and your clients.
Unlimited Free Support
Whether you're troubleshooting an issue or seeking advice on a new campaign, our team is available to provide unlimited support. Our experts are here to guide you through complex situations and offer insights based on their own experience as media buyers.
Coordinate Complex Budgets
Managing budgets across multiple clients can be overwhelming. Media Link Software® makes it easier to store all your budget data securely and apply industry-standard formulas to ensure accurate projections. This allows you to offer comprehensive budget reports and gain better insight into your clients' needs.
Utilize All Forms of Media
With Media Link Software®, you can create and manage campaigns across all media types; broadcast, digital, and print. Integrating multiple media platforms into one comprehensive analysis helps ensure you're offering your clients the most effective and targeted media buys across all channels.