The Staying Power of Outdoor Advertising
In a media landscape full of algorithms, black boxes, and constant change, advertisers are looking for channels they can trust. Out of home (OOH) advertising continues to offer something many others no longer provide, confidence. While television, radio, and digital advertising have expanded into countless platforms and formats, OOH has remained a clear, dependable presence […]
How to Compare Advertising Across Different Types of Media
What is more valuable: 10,000 individuals exposed to an ad three times, 100 clicks on an ad or 5 acquisitions? How do you reflect the value of these different metrics of advertising and compare them with each other? Evaluating Media by CPM (and explain what CPM is) Comparing media proposals by CPM or Cost Per […]
Gross Vs Net
Most agencies offering media buying services are paid on a percentage basis. This means their customer pays the agency for the advertising schedule purchased and then the agency pays the advertising vendor the net cost of that schedule. The amount that the agency keeps is many times referred to as a commission or fee and […]