The Staying Power of Outdoor Advertising
In a media landscape full of algorithms, black boxes, and constant change, advertisers are looking for channels they can trust. Out of home (OOH) advertising continues to offer something many others no longer provide, confidence. While television, radio, and digital advertising have expanded into countless platforms and formats, OOH has remained a clear, dependable presence […]
Evaluating OTT
OTT advertising is now penetrating local markets to a substantial degree. So, what is OTT and how do you evaluate its virtues in comparison to other forms of media? Over the Top (OTT) Television is long form video content distributed through the internet and bypassing cable, satellite or broadcast transmission. It is distinct from both […]
How to Compare Advertising Across Different Types of Media
What is more valuable: 10,000 individuals exposed to an ad three times, 100 clicks on an ad or 5 acquisitions? How do you reflect the value of these different metrics of advertising and compare them with each other? Evaluating Media by CPM (and explain what CPM is) Comparing media proposals by CPM or Cost Per […]