Archive for November 2011
Reach and Frequency Calculations – Credit Where Credit is Due
Empirical analysis. Statistical logic. Algorithms. This is the language of Reach and Frequency formulas — a language spoken by our Director of Research and Development, Salil Kalghatgi. I want to take a moment to recognize his work, because Salil was instrumental in getting to the bottom of these formulas and helping us create a cutting-edge…
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