Specialty
Agencies often need to buy promotional items for their clients, but have a hard time formatting these types of buys with traditional advertising categories. Media Link Software® can help with organizing a buy for t-shirts used at a trade show or branded toys to use in giveaways. We give you the tools to create and repeat those buys just like any other category.
What are Specialty Buys in Media Link Software®?
Another key feature which sets Media Link Software® apart from other media planning and buying platforms is the Specialty module. This module is unique, because it’s not tied to metrics such as demographics. Yet, it’s a...
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