Posts by Adrian Wille
The Return of Ad-Driven TV
The more things change, the more they stay the same. After a few years of significant growth in advertising-free OTT (Over the Top) streaming services such as Netflix, Paramount+, Max (formerly HBO Max), and Hulu, many streaming services are pushing advertising models again. Just three years ago, Netflix insisted the streaming service would never have…
Read MoreA Look Back On Our Anniversary
It’s been 12 years since Natalie Linville-Mass founded Media Link Software®. We’ve told the MLS story before, and it’s worth telling again. Media Link Software President, Natalie Linville-Mass, never intended to be a software developer. She was a veteran entrepreneur of a different kind. She ran a marketing agency and just wanted a media buying…
Read MoreCustom Markets
We occasionally write about the origin story of Media Link Software®, because the company was born of necessity. Media Link Software President, Natalie Linville-Mass, founded the company because she was running a marketing firm and the software she used couldn’t do what she needed, so she started her own software company. One of those features…
Read MoreTV Advertising Buys in Media Link Software
Media Link Software President Natalie Linville-Mass never intended to start a software company. She started Media Link Software because she ran an advertising agency and needed more flexibility in her media buys. The software she needed didn’t exist, so she invented it. It’s no surprise that one of the best features of the TV module…
Read MoreAnnual Budgets in Media Link Software®
The advertising business may be a lot more creative than many businesses, but at the end of the day it’s still a business. Most of us didn’t get into advertising and marketing because of a love for numbers. If arithmetic was our first love, we’d have gone into accounting. But budgets are important to every…
Read MoreFlexibility in Outdoor Advertising Scheduling with Media Link Software
Flexibility isn’t just important in yoga and gymnastics, flexibility is important in our businesses, and a key to the success of Media Link Software. No two agencies are exactly alike, and Media Link Software builds in flexibility to give users control over how they use the software to best fit their own needs. This flexibility…
Read MoreIntroducing Freddy Hernandez
Media Link Software is happy to welcome Marketing Coordinator Freddy Hernandez to the company. Freddy graduated from Western Illinois University with a bachelor’s degree in Business Marketing. Freddy has an entrepreneurial spirit that fits in well with the team. He’s been working with Alien Boi Boxing to help them with their social media and promotions.…
Read MoreThe Importance of Using the Right Tools for the Job
Working in advertising doesn’t have a lot of similarities to being a carpenter, but they are both jobs that require creativity, flexibility, often have strict guidelines from a client for a project, and both make use of specialized tools. Of course, expertise in the job is what counts the most. A great carpenter could build…
Read MoreIt’s Our Anniversary
The New Year is often a time for many to reflect and commit to new goals in their lives and their work. At Media Link Software, the fall is the perfect time to reflect. It’s a time of new beginnings as seasons change, kids go back to school, college students return to our city after…
Read MoreWhat’s New in OTT and Streaming?
It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers such as Hulu, HBO Max, and Disney+ have come to market, Netflix has been losing subscribers. So, they’re looking…
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