In an era of movies streaming to home TVs and even to our phones, radio almost seems quaint, maybe even old fashioned. The truth is radio is as hot as ever. It’s a vital advertising platform, and for many products and services, radio offers more bang for the marketing buck than many other platforms. Fortunately, Media Link Software® (MLS) can help make your radio buys more efficient and cost effective.
One of the great benefits of radio is the ability to share your ads with a highly-targeted demographic in an environment in which they’re receptive to listening. The drive-time commute is a prime example. Some people may listen to playlists in their cars, but radio still dominates the commute. As NPR reported recently, three quarters of drivers still listen to AM/FM radio in the car. Radio allows ad buyers to reach people when they’re receptive, when they can’t get up to use the bathroom as they might do even on ad-supported streaming services.
Media Link Software® helps you streamline your radio buys to save you time, especially for repeat buys and long-term clients. Our software was created for media buyers by media buyers, and is fully customizable to suit every agency’s individual needs. You create a campaign by filling in the relevant information, then the software keeps track and categorizes your campaigns. This makes it easier to repeat campaigns or just slightly-modify campaigns for clients.
You can read more details about how to create radio campaigns in in our Academy article here. As the media landscape shifts, the stability of radio audiences is a real opportunity for ad buyers.