Why Use Media Buying Software?

Media buying software provides numerous advantages over ad buying without. Buying media with Media Link Software™ helps advertising agencies do the following:

• Maximize marketing dollars with strategic media buying software.

• Store vital information and enjoy peace of mind utilizing a secure web-based server.

• Negotiate smarter buys using the latest industry formulas for reach and frequency.

• Save time and resources required to process orders.

• Gain more effective campaigns and happier clients from the data-driven decisions you can make with this product.

Buying by Gut

•  You’re prone to missing great opportunities beyond the ‘usual suspects.’ This usually results in too much money into certain programs and compromising your frequency. Media Link Software™ removes the guesswork and sorts programs based on their actual performance in your target demographics.

• It’s highly subjective and it will be influenced by the media consumption habits of the buyer. Media Link Software™ lets the numbers do the talking, sometimes highlighting programs or day parts you may not have considered

• Media buyers who buy by gut are apt to be overly optimistic about the programs they recommend for a client. Media Link’s process scrutinizes the performance of each program, letting each program stand on the merits of its ability to deliver an audience.

Buying by Hand

• This process requires cumbersome workarounds and labor-intensive manual tasks. Many of these tasks are avoided with a comprehensive media buying tool like Media Link Software™.

• It’s extremely challenging to account for the changing media landscape. With Media Link Software™, you know how programs are trending BEFORE you buy.

• This process requires buyers to re-enter population, circulation and vendor data with each and every buy. Media Link Software™ automatically remembers the details and keeps you from re-inventing the wheel with each buy.

• This process contains a significant opportunity for human error. Media Link Software™ reduces the likelihood of costly and embarrassing errors impairing the effectiveness of your advertising.

Please email us at webinars@medialinksoftware.com to see a demonstration of how our software works.