The Staying Power of Outdoor Advertising
In a media landscape full of algorithms, black boxes, and constant change, advertisers are looking for channels they can trust. Out of home (OOH) advertising continues to offer something many others no longer provide, confidence. While television, radio, and digital advertising have expanded into countless platforms and formats, OOH has remained a clear, dependable presence […]
The Power Behind Effective Specialty Buys
In a media world dominated by digital platforms it can be easy to overlook the quieter power of specialty products. But tangible, useful promotional items remain one of the most memorable tools in a brand’s toolkit. As your audience becomes harder to reach and easier to distract, specialty buys reintroduce something digital can’t replicate: a […]
14 Years of Media Link Software®: From Idea to Industry Staple
When Media Link Software® (MLS) launched in 2011, it wasn’t just another tech startup, it was a lifeline for agencies who needed a smarter, simpler, and more transparent way to manage media buying. “Back then, there were really only two systems out there and neither could do everything I needed,” recalls Natalie Linville-Mass, Owner and […]