Media Link Software Welcomes Maggie!
Today, we are thrilled to introduce Maggie Stahl, our newest team member! A proud Quad Cities local, Maggie is passionate about both her community and the businesses within it. She earned Ambrose University, which paved the way for her deep dive into the world of marketing and graphic design. Maggie’s creative talents and leadership skills […]
Media Buying: Everyone Does It Differently
A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV.” Different Ways Media Buyers Work That definition sounds simple enough, and yet within the simplicity of this definition is an array […]
Publications Made Easy
The Publication Module makes print advertising buys a breeze. With so much focus on digital advertising, print is sometimes overlooked, but advertising professionals know just how important print continues to be for most brands. How has print advertising changed? The rise of digital advertising has given agencies and brands more options, and it’s changed the […]
Media Changes We Anticipate in 2025
The new year brings new challenges, and one of those challenges for the advertising and media buying business is anticipating changes to how we do our jobs, both in the day to day, and in long-term planning. We can never truly predict what the future will bring. Those of us of a certain age wouldn’t […]
What are Specialty Buys in Media Link Software®?
Another key feature which sets Media Link Software® apart from other media planning and buying platforms is the Specialty module. This module is unique, because it’s not tied to metrics such as demographics. Yet, it’s a module to tie in how an agency works. Agencies and media buyers utilize all forms of advertising, specialty items […]
Our Customer Suggestions Can Become Features
One of the joys of the developing software we’ve created for media planners and buyers is our intrinsic understanding of the day-to-day mechanics of how agencies run. Media Link Software® was created out of necessity, when our Founder and President, Natalie Linville-Mass, needed a software she could use for all aspects of her agency’s campaigns. […]
Top Media Buying Trends For 2025
Creating Custom Markets with Media Link Software®: A Guide for Media Buyers
Reflecting Back on Media Link Software®
Welcome, Grey!
Media Link Software is thrilled to announce our newest Marketing Specialist, Grey Allison. Welcome to the team, Grey! Grey is an internationally published artist and writer with a B.F.A. in Sequential Art from the Savannah College of Art and Design. This unique major provided her with skills spanning creative writing, comic art, storyboarding, branding, and […]