The Power Behind Effective Specialty Buys
In a media world dominated by digital platforms it can be easy to overlook the quieter power of specialty products. But tangible, useful promotional items remain one of the most memorable tools in a brand’s toolkit. As your audience becomes harder to reach and easier to distract, specialty buys reintroduce something digital can’t replicate: a […]
14 Years of Media Link Software®: From Idea to Industry Staple
When Media Link Software® (MLS) launched in 2011, it wasn’t just another tech startup, it was a lifeline for agencies who needed a smarter, simpler, and more transparent way to manage media buying. “Back then, there were really only two systems out there and neither could do everything I needed,” recalls Natalie Linville-Mass, Owner and […]
Media Link Software Welcomes Maggie!
Today, we are thrilled to introduce Maggie Stahl, our newest team member! A proud Quad Cities local, Maggie is passionate about both her community and the businesses within it. She earned Ambrose University, which paved the way for her deep dive into the world of marketing and graphic design. Maggie’s creative talents and leadership skills […]
Media Buying: Everyone Does It Differently
A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV.” Different Ways Media Buyers Work That definition sounds simple enough, and yet within the simplicity of this definition is an array […]
Publications Made Easy
The Publication Module makes print advertising buys a breeze. With so much focus on digital advertising, print is sometimes overlooked, but advertising professionals know just how important print continues to be for most brands. How has print advertising changed? The rise of digital advertising has given agencies and brands more options, and it’s changed the […]
Media Changes We Anticipate in 2025
The new year brings new challenges, and one of those challenges for the advertising and media buying business is anticipating changes to how we do our jobs, both in the day to day, and in long-term planning. We can never truly predict what the future will bring. Those of us of a certain age wouldn’t […]
What are Specialty Buys in Media Link Software®?
Another key feature which sets Media Link Software® apart from other media planning and buying platforms is the Specialty module. This module is unique, because it’s not tied to metrics such as demographics. Yet, it’s a module to tie in how an agency works. Agencies and media buyers utilize all forms of advertising, specialty items […]
Our Customer Suggestions Can Become Features
One of the joys of the developing software we’ve created for media planners and buyers is our intrinsic understanding of the day-to-day mechanics of how agencies run. Media Link Software® was created out of necessity, when our Founder and President, Natalie Linville-Mass, needed a software she could use for all aspects of her agency’s campaigns. […]