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Media Buying Software from MediaLink Software

CPM: The Great Equalizer in Media Buying

Let’s talk about something deceptively simple: CPM, or Cost Per Thousand. Despite the confusing abbreviation (where “M” stems from the Latin mille, meaning one thousand), CPM is one of the most widely used metrics in media buying, and for good reason. Media Costs on the Same Scale CPM tells you how much it costs to…

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What is a Universe and Why is it Important?

A Universe is an area of measurement of who you’re reaching within a media campaign. You want a Universe to cover the same area regardless of the type of media buy you’re utilizing in your overall campaign. It doesn’t matter whether you’re planning a buy for print, digital, or outdoor. “When you’re pulling together a…

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Media Buying: Everyone Does It Differently

A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV.” Different Ways Media Buyers Work That definition sounds simple enough, and yet within the simplicity of this definition is an array…

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Make the Most of Outdoor Advertising

Summer is here. People are spending less time in front of screens, and more time outdoors. It’s the perfect time for many agencies to ramp up their outdoor advertising schedule, and Media Link Software® can help. The truth is outdoor advertising is an effective method throughout the year, not just in warmer months. The most…

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But How Do I Make a Radio Buy? An Introduction to The Radio Module with Media Link Software®

Header Image: Microphone with radio waves, The Radio Module

The Radio Module is a powerful tool used to reach a large and diverse audience. This medium has a broad listenership across different demographics, including age, gender, and socio-economic status. Radio advertising offers several advantages, such as cost-effectiveness, immediacy, and flexibility in targeting specific genres through different stations, programs, and time slots. It can also…

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What’s New in OTT and Streaming?

It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers such as Hulu, HBO Max, and Disney+ have come to market, Netflix has been losing subscribers. So, they’re looking…

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Take Back Your Time with MLS Formulas

“Time Is Money.” We’ve all heard this phrase written by Benjamin Franklin when he first coined the aphorism in his essay “Advice to a Young Tradesman.” It’s a truth that still rings true today, and one we often forget. Many of us try to do too many things. Sure, if you have a mechanical aptitude,…

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Diversity of Media Buying

Street Sign That Says "Planning"

Since Media Link Software® entered the market in 2011, we have encountered a wide variety of different ways people plan their media buys.  So, in this blog, we would like to outline some of the basics about the different media buying philosophies. Programmatic Media Buying Programmatic advertising uses an element of automation to decide where…

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