Posts Tagged ‘digital advertising’
What can Traditional Media Buyers Learn from Digital Media Buyers and Vice Versa?
Through Media Link Software® we work with a lot of different agencies who handle their media buying in different ways. Over the course of offering this software, we have found it is interesting how frequently the digital experts and the traditional media planners are segmented off from one another. We are all working towards the…
Read MoreHow Do You Quantify the Quality of Different Advertising Experiences?
This month, we want to focus on how to evaluate the quality of different impressions.
Read MoreHow to Explain Complex Digital Advertising to Novices
Today’s topic is how do you balance a valuable analysis and transparency with simplicity and time management?
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