Posts Tagged ‘Marketing Trends and Industry’
The Big Push to Complete Annuals Before the Holiday Season
It’s that time of year where agencies are trying to get all of their annuals negotiated and placed before the craziness of the holiday season. Media Link Software offers many time saving tricks to help move the buying process along and to help create efficient reports for clients. Multi Media Reports – You know as…
Read MoreAdvertising definitions and Media Link Software updates
Defining Online Ad Terms Online advertising terms can be confusing to customers. Here’s a brief review of a few of the terms associated with buying ads online. CPM stands for cost per 1,000 impressions and the M is for the Latin mille for thousand. CPM means you’ll pay a rate based on thousands of people…
Read MoreNielsen Holdings acquires Arbitron
At the end of September Nielsen Holdings announced that it had completed its $1.26 billion acquisition of the radio ratings company Arbitron. Arbitron owned the Portable People Meter, a small electronic device that records all the radio signals that a person comes into contact with during the day. In a press release on Nielsen Audio’s…
Read MoreMedia Buying
Media buying can be an extremely complicated task; especially when you’re doing everything by hand and creating excel spreadsheets to keep track of information. The chance of human error is significantly high and it’s not as efficient or beneficial as a media buying system. There are several systems out on the market to ensure…
Read MoreOutdoor Advertising Measurement: An introduction in impression based metrics
Every billboard in America has a unique ID tag identifying the daily popularity of billboards through road counts from various government transportation departments.Daily Effective Counts (DEC’s) help tailor the government measures for advertising models. For instance, road counts count the number of cars travelling in all directions; however,outdoor advertisements only create impressions on those who…
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