The Comparative Buyer’s Advantage
Import Invoices
At Media Link Software®, you can import PDF invoices from your vendors and have them automatically compare against your order to speed processing and identification of discrepancies. Quickly create a Missed Spot Report to negotiate credits and make goods.
Make Good Tracking
Keeping make-goods on top of make-goods straight is cumbersome and an easy way to make mistakes. However, with tracking by Media Link Software®, you will have a live version of your order to hel
Evaluate by Reach/Frequency
Use Media Link Software® to evaluate your options quickly and precisely. Our system is designed to make it easy to compare media vendor proposals based on reach, frequency, CPM, as well as the individual metrics needed in each media type.
Created By and For Media Buyers
Media Link Software® was created by a Midwestern advertising agency looking for a better tool to handle their negotiation and analysis. Our team continues to internally use the software every day in addition to supporting our software license holders. The software has been optimized for what media buyers value.
Clear & Flexible Ordering
With Media Link Software®, your proposals and orders can be as simple or as detailed as the situation demands with our flexible orders worksheet.
Low Pricing
Our competitive pricing is designed to ensure you are rewarded the longer you stay with us and your base pricing with us will not increase.
Import Your Avails
With broadcast the program options are endless. So, we offer the tools to import avails from your vendors in order to save time and get straight to negotiation and scheduling.
Post Buy Analysis
Once your buy is off and running, you can run a post-buy-analysis on your imported invoices to instantly see whether you received the GRP’s you were promised.
Support
Everyone you speak with at Media Link Software® uses the software as a buyer themselves. Not only are we available for technical support, but we also offer alternative perspectives and provide insights on how different media planners employ different methods in similar situations.