Media Buying Industry
Basic Formulas
As promised last month, here are the formulas for our Broadcast section of MLS. Please note; these formulas are a work in progress and we are more than willing to hear suggestions. Rating – Given by Nielson or Arbitron or Provided by User Share – Given by Nielson or Arbitron or Provided by User Gross…
Read MoreWhy Use Media Buying Software?
Media buying software provides numerous advantages over ad buying without. Buying media with Media Link Software™ helps advertising agencies do the following: Maximize marketing dollars with strategic media buying software. Store vital information and enjoy peace of mind utilizing a secure web-based server. Negotiate smarter buys using the latest industry formulas for reach and frequency.…
Read MoreOutdoor Advertising Measurement: An introduction in impression based metrics
Every billboard in America has a unique ID tag identifying the daily popularity of billboards through road counts from various government transportation departments.Daily Effective Counts (DEC’s) help tailor the government measures for advertising models. For instance, road counts count the number of cars travelling in all directions; however,outdoor advertisements only create impressions on those who…
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