Posts Tagged ‘Media Link Software®’
Powerful & Flexible!
Media Link Software is an Advertising Placement Software that is both powerful and flexible. Like the best athletes, the Media Link Software media buying system has both power and flexibility. Our unique advertising placement software’s power lies in its ability to facilitate ad buying in every media: television, cable, radio, publication, outdoor, online and even…
Read MoreAnnouncing Newest Team Member
As a Marketing Consultant with Media Link Inc; Ronna Walker-Johnson brings over 25 years of media marketing experience to our team. Getting her media start interning in a small radio market and eventually moving into both on air and sales positions simultaneously, she quickly developed a love for media marketing. Over the years, Ronna has…
Read MoreYou have our support!
Our software systems are backed by our professional support. Selling a software license agreement is just the first step in a relationship with our clients. We are dedicated to making sure our clients understand and are able to use the software in the most effective way possible. Although we find our systems are so easy…
Read MoreOMMS – Outdoor Management Module System
Media Link, Inc. is pleased to introduce a new advertising management solution, OMMS. Outdoor Management Module System, or OMMS, is a cloud-based system giving outdoor advertising vendors a tool to better manage their out-of-home inventory. Similar in functionality to our strategic ad placement system, Media Link Software™, this system is an intuitive and flexible product…
Read MoreUploading Avails
Building a broadcast television buy is a tedious process because of the negotiation and the details involved that have to be a part of this process. However, we’ve just developed another way to speed this process up for the buyer. Media Link Software now has the ability to electronically import avails into our system. Importing…
Read MoreCourtney Boothe takes over as Media Link Software lead
Happy New Year! We have an announcement to make for 2014. Our office has been repositioning some staff members in order to best utilize each’s skills and abilities and to bring the best possible customer service to each of our valued clients. Courtney Boothe will now be the lead point of contact for Media Link…
Read MoreAdvertising definitions and Media Link Software updates
Defining Online Ad Terms Online advertising terms can be confusing to customers. Here’s a brief review of a few of the terms associated with buying ads online. CPM stands for cost per 1,000 impressions and the M is for the Latin mille for thousand. CPM means you’ll pay a rate based on thousands of people…
Read MoreNielsen Holdings acquires Arbitron
At the end of September Nielsen Holdings announced that it had completed its $1.26 billion acquisition of the radio ratings company Arbitron. Arbitron owned the Portable People Meter, a small electronic device that records all the radio signals that a person comes into contact with during the day. In a press release on Nielsen Audio’s…
Read MoreCustomization Options in Media Link Software
Once your company signs a license agreement for a subscription to our software, you will enjoy the ability to customize the software to your agency’s needs. Under the vendors tab, you are able to input all of your vendors. This includes TV stations, radio stations, outdoor billboard companies and internet sites. Once this information is…
Read MoreImporting Avails in the MLS media buying system
Previously on the Media Link Software media buying system, users manually added avails from broadcast reps individually. Manually adding avails is tedious and there’s a greater chance for error. We were receiving more requests for the ability to upload avails electronically each month, so we decided it was time to take that step. We have…
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