Media Link Software is an Advertising Placement Software that is both powerful and flexible.
Like the best athletes, the Media Link Software media buying system has both power and flexibility.
Our unique advertising placement software’s power lies in its ability to facilitate ad buying in every media: television, cable, radio, publication, outdoor, online and even specialty advertising. Using standardized media buying formulas, Media Link Software can provide full calculations for ratings, reach, frequency, CPM/CPP, as well as the other important industry measurements media buyers use in the field.
Media Link Software also provides flexibility, so different agencies can report the way that they want to report. You decide what to display and what not to display in your proposals, orders and reports. You also have the flexibility of using these tools, alongside your Nielsen subscription or the ability to import avails and information from the stations in markets where you do not have a subscription.
All of this means our advertising placement software lets you do your media buying your way.