Marketing Trends

A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV.” Different Ways...

Another key feature which sets Media Link Software® apart from other media planning and buying platforms is the Specialty module. This module is unique, because it’s not tied to metrics such as demographics. Yet, it’s a...

Summer is here. People are spending less time in front of screens, and more time outdoors. It’s the perfect time for many agencies to ramp up their outdoor advertising schedule, and Media Link Software® can help....

The more things change, the more they stay the same. After a few years of significant growth in advertising-free OTT (Over the Top) streaming services such as Netflix, Paramount+, Max (formerly HBO Max), and Hulu, many...

It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers...

With our home office located in the Quad Cities, Media Link Software® is part of an Illinois/Iowa bi-state market. So, we have political windows more often throughout the year and our political advertising seems to be...