Marketing Trends
Staying on the cutting edge of marketing trends to keep your agency and in-house buying team engaged and gives you a competitive advantage. Learn how Media Link Software® can help you stay on top of these trends.
Forecast for Media Buying in 2026
Our one constant in media buying is everything changes. Some of the key changes the industry faces are shifting streaming models, media company consolidation and mergers, and the influx of AI. Yet the more things change,...
Read MoreMedia Buying: Everyone Does It Differently
A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV.” Different Ways...
Read MoreWhat are Specialty Buys in Media Link Software®?
Another key feature which sets Media Link Software® apart from other media planning and buying platforms is the Specialty module. This module is unique, because it’s not tied to metrics such as demographics. Yet, it’s a...
Read MoreMake the Most of Outdoor Advertising
Summer is here. People are spending less time in front of screens, and more time outdoors. It’s the perfect time for many agencies to ramp up their outdoor advertising schedule, and Media Link Software® can help....
Read MoreThe Return of Ad-Driven TV
The more things change, the more they stay the same. After a few years of significant growth in advertising-free OTT (Over the Top) streaming services such as Netflix, Paramount+, Max (formerly HBO Max), and Hulu, many...
Read MoreWhat’s New in OTT and Streaming?
It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers...
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