TV
Ad buying for traditional television has never been easier or more customizable. You choose when and during what shows you want to place your ad buys, and have access to the latest demographic information, so you know you’re getting your buys where they’ll be seen
The Return of Ad-Driven TV
The more things change, the more they stay the same. After a few years of significant growth in advertising-free OTT (Over the Top) streaming services such as Netflix, Paramount+, Max (formerly HBO Max), and Hulu, many...
Read MoreWhat’s New in OTT and Streaming?
It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers...
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Embracing the Political Window
With our home office located in the Quad Cities, Media Link Software® is part of an Illinois/Iowa bi-state market. So, we have political windows more often throughout the year and our political advertising seems to be...
Read MoreHow Do You Calculate Rating Points from Impressions?
Occasionally, media buyers are presented with circulation information outside of the format they need for a particular application. Both Gross Impressions (GI’s) and Gross Rating Points (GRP’s) are frequently used to compare different options against each...
Read MoreNew Feature: Post-Buy Analysis
You invest numerous hours in planning a sophisticated multi-media campaign and even more when it comes to organizing the buys. You see the campaign starting, observe results and celebrate its last day. Now it’s time for...
Read MoreNew Features – May 2018
Over the past couple of months, Media Link Software® has been working tirelessly to bring you brand new, cutting edge software updates to simplify your media buys more than ever! From creating and organizing make goods...
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