You invest numerous hours in planning a sophisticated multi-media campaign and even more when it comes to organizing the buys. You see the campaign starting, observe results and celebrate its last day. Now it’s time for the post-buy analysis.
Many media buyers are overwhelmed by the amount of data they need to process for this analysis which is why Media Link Software® added a new post-buy analysis feature. It allows you speed up the entire process and create a final report. The report compares the initial order with the actual results and displays information like GRPs.
We would like to thank our loyal Media Link Software® users for their valuable input. We are looking forward to developing the next great feature, so please let us know if there is anything you would like to see added to our software.