Online

A HubSpot article distills media buying down to a simple definition: “Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV.” Different Ways...

The more things change, the more they stay the same. After a few years of significant growth in advertising-free OTT (Over the Top) streaming services such as Netflix, Paramount+, Max (formerly HBO Max), and Hulu, many...

It’s no secret that Netflix has had its share of financial woes in recent months. They were the first and biggest streamer to hit the market and were dominant for many years. Yet, as other streamers...

“Time Is Money.” We’ve all heard this phrase written by Benjamin Franklin when he first coined the aphorism in his essay “Advice to a Young Tradesman.” It’s a truth that still rings true today, and one...

OTT advertising is now penetrating local markets to a substantial degree. So, what is OTT and how do you evaluate its virtues in comparison to other forms of media? Over the Top (OTT) Television is long...

Occasionally, media buyers are presented with circulation information outside of the format they need for a particular application. Both Gross Impressions (GI’s) and Gross Rating Points (GRP’s) are frequently used to compare different options against each...