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Media Buying Software from MediaLink Software

Software News

What's changing in Media Link Software?

OMMS – Outdoor Management Module System

Mar 21, 2014

Media Link, Inc. is pleased to introduce a new advertising management solution, OMMS.  Outdoor Management Module System, or OMMS, is a cloud-based system giving outdoor advertising vendors a tool to better manage their out-of-home inventory.  Similar in functionality to our strategic ad placement system, Media Link Software™, this system is an intuitive and flexible product…

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Uploading Avails

Feb 16, 2014

Building a broadcast television buy is a tedious process because of the negotiation and the details involved that have to be a part of this process. However, we’ve just developed another way to speed this process up for the buyer. Media Link Software now has the ability to electronically import avails into our system. Importing…

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Courtney Boothe takes over as Media Link Software lead

Jan 20, 2014

Happy New Year!  We have an announcement to make for 2014.  Our office has been repositioning some staff members in order to best utilize each’s skills and abilities and to bring the best possible customer service to each of our valued clients.  Courtney Boothe will now be the lead point of contact for Media Link…

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Advertising definitions and Media Link Software updates

Dec 20, 2013

Defining Online Ad Terms Online advertising terms can be confusing to customers.  Here’s a brief review of a few of the terms associated with buying ads online.  CPM stands for cost per 1,000 impressions and the M is for the Latin mille for thousand. CPM means you’ll pay a rate based on thousands of people…

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Customization Options in Media Link Software

Oct 17, 2013

Once your company signs a license agreement for a subscription to our software, you will enjoy the ability to customize the software to your agency’s needs.    Under the vendors tab, you are able to input all of your vendors.  This includes TV stations, radio stations, outdoor billboard companies and internet sites.  Once this information is…

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Importing Avails in the MLS media buying system

Sep 9, 2013

Previously on the Media Link Software media buying system, users manually added avails from broadcast reps individually.  Manually adding avails is tedious and there’s a greater chance for error.  We were receiving more requests for the ability to upload avails electronically each month, so we decided it was time to take that step.  We have…

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Security Safeguards in Media Link Software ad buying software

Aug 15, 2013

Media Link, Inc. President and Media Link Software™ founder, Natalie Linville-Mass, decided to develop her own media buying software after years of creating manual workarounds to get the most precise measurements and comparisons, even while using the leading software available. Now advertising agencies and companies with internal marketing departments have a new alternative to consider…

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Explaining the Cross Media Report

Jun 1, 2013

According to, a report is a document containing information organized in a narrative, graphic, or tabular form, prepared on ad hoc, periodic, recurring, regular, or as required basis. Reports may refer to specific periods, events, occurrences, or subjects, and may be communicated or presented in oral or written form. At Media Link Software, we…

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May 2013: ad placement software pricing

May 15, 2013

We set up our pricing to reward you for working with us and to make sure we fit in with your budget for years to come, no matter what your size. Here are a few of the steps we’ve taken: As one of the newer entries into the media buying software field, we are working…

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