Media Link, Inc. President and Media Link Software™ founder, Natalie Linville-Mass, decided to develop her own media buying software after years of creating manual workarounds to get the most precise measurements and comparisons, even while using the leading software available. Now advertising agencies and companies with internal marketing departments have a new alternative to consider at a bargain of a price. Media Link Software™ is a highly organized matrix designed to be intuitive for the media buyer, by a media buyer.
We have several advertising agencies as clients, but we want to assuage any doubts or fears that an agency might have about becoming a Media Link Software™ user. We have safeguards in place to protect the confidentiality and proprietary information of our customers. The Media Link Software™ programmers, who are located in a different state, are the only people who will generate passwords. No one at Media Link Software™ is able to login to your software or view your software in any way, unless you allow us to view it during software training or to answer a question using Webex. For extra security, you can receive an email each time you log into your account.
Media Link Software™ was developed to provide media buyers and advertising agencies with the tools they need to serve clients effectively and efficiently. In addition to automating the process of planning, tracking and follow–through on media buys, our ad buying software also makes post-buy analysis possible for all clients, regardless of their size. Media buyers can also prepare reports comparing all advertising options, both traditional and online, in a side-by-side comparison with Media Link Software’s™ multi-media reporting tool. Our system is set up on the basic principle that each buy in each medium is determined by Reach, Frequency, CPP/CPM, GRP, Share and Population. These standard industry formulas can and should be put into every comparative buy in each media.