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Media Buying Software from MediaLink Software

Tips & Tactics

Guides and reference materials for media planners - whether or not you use MLS 

Total Audience Measurement

Dec 28, 2016

Nielsen has been the dominant entity measuring TV ratings for decades. These ratings have determined the rise and fall of programs and they have become a trusted guide for media buyers. Recent years raised the question of whether Nielsen ratings are still able to sufficiently measure the entire audience anymore. People cited the rise of…

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Buying By Gut

Dec 8, 2014

Media buying software provides numerous advantages over ad buying without software. Buying media with Media Link Software™ helps advertising agencies do the following: – Maximize marketing dollars with strategic media buying software. – Store vital information and enjoy peace of mind utilizing a secure web-based server. – Negotiate smarter buys using industry formulas for reach…

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